This area is exclusively for members of FOR Cardiff, this is where you can register/request ‘The Card’ and see the 100+ offers available to our members. If you're not sure if you're a member please check here or email us on

Dont have an account? Sign up

FOR Cardiff is governed by a Board of Directors who are volunteers representing their sectors. They are responsible for the effective delivery of the business projects and services and upholding FOR Cardiff’s vision and objectives.

Details of the companies governance can be found page 24 of the Business Plan.

Caerdydd AM BYTH yn cael ei lywodraethu gan Fwrdd o gyfarwyddwyr sy ‘ n wirfoddolwyr yn cynrychioli eu sectorau. Maent yn gyfrifol am ddarparu ‘ r prosiectau a ‘ r gwasanaethau busnes yn effeithiol ac am gynnal gweledigaeth ac amcanion Caerdydd.

Gellir gweld manylion am drefniadau llywodraethu’r cwmnïau ar dudalen 24 y cynllun busnes.

The Team

Simon Phillips
Chair of the Board - Marks & Spencer

Simon is the Business Change Manager for Marks & Spencer, overseeing the implementation of changes brought to the business in a transformative period. His history with Marks & Spencer spans nearly 25 years, highlighting his invaluable knowledge and contribution toward the retail sector.

Simon has been involved with FOR Cardiff even prior to its inception. He was a vital part of the Task Group which helped Cardiff BID be successfully voted in in 2016. He now resides as Chairman of the board, having done so since the BID’s inauguration.

Natasha Williams
Vice Chair - SA Brains

Natasha has worked in the hospitality sector for over twenty years in various operational and project roles with national hospitality retailers, driving the delivery of quality guest experiences. She became Cardiff based four years ago working in a Senior Operations Management role for S A Brain and then became involved with FOR Cardiff as a board director.

Natasha has been involved with FOR Cardiff for the past three years, more recently taking over as Vice Chair, which she regards as a thoroughly rewarding opportunity to give back to our beautiful and historic city of Cardiff.

Bruno Nunes
CEO - Peppermint

For chief Executive, company owner and founder of Creative Hospitality Group Bruno, history was made at the tender age of 14, when he started his long career in hospitality with his first full-time job in a beach bar on the West Coast. For the next 23 years, Bruno gained a wealth of knowledge and experience that took him around the many beach bars populating the beautiful regions of Santa Cruz and Obidos.

Bruno arrived in the UK in 2000 and began working for a variety of companies, where he gained some of the most influential management years of his career; an experience that influenced his vision for his own company and led to the creation of Creative Hospitality Group.

Cliff Vanstone
Head of Branch - John Lewis

Cliff is Head of John Lewis & Partners Cardiff, the largest department store in Wales and an employer of over 500 Partners in the centre of our City. Cliff was involved in the conception of the Cardiff BID working closely with the Council initially and then engaging with other key leaders to embrace a BID for our City.

Being a Partner within the John Lewis Partnership for 29 years he started his career on the selling floor working through the ranks of management across various locations of the UK including London, Bristol and Kingston where the very first BID district was launched in the UK in 2005.

Dan Langford
Group Marketing Director - Acorn Recruitment

Formerly the Director of Marketing & Communications at UWIC (now Cardiff Metropolitan University), Dan is a post-grad qualified marketing and communications professional. He is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society of the Arts.

Dan has held two Public- he currently sits on the Strategy Board for Business Wales (6yrs), and for 4 years he was on the Strategic Development Board of the Cardiff Capital Region, one of the six directors drawn from the private sector.

Dan is the Founder and Chair of Wales Week in London; the initiative developed to celebrate and promote Wales during a two-week period around the time of St David’s Day in London. It was launched in 2016. Dan was also awarded OBE for Services to Business in 2019.

Huw Llewellyn
Head of Property and FM - Admiral

As Head of Property and Facilities Management and Admiral, Huw has overseen the expansion of the Admiral property portfolio, including the cutting-edge new office building at Ty Admiral and was part of the development plans from their inception in 2010. As a part of the Admiral Group for nearly 20 years, Huw has watched the business grow and develop, himself becoming an integral part of Cardiff’s business community.

As a highly experienced real estate professional, Huw also brings this knowledge to the board, providing valuable insight into large scale developments and their potential impacts on the city.

Ken Poole
Head of Economic Development - Cardiff Council

Ken is the Head of Economic Development at Cardiff Council. He is responsible for the implementation of Cardiff’s Council’s economic development strategy, a cornerstone of which is the attraction of businesses and investment into Cardiff and encouraging the growth of the city’s and region’s existing firms. Over the last 30 years Ken has worked with many of the city’s leading businesses in setting up in Cardiff and is driving forward key regeneration initiatives for the Council which will have a transformational impact on the City and region.

Ken works with regional and national partners including UK Government, Welsh Government and the Cardiff Capital Region. He manages Cardiff Council’s equity and loan investment fund and the Town Centre Loan Scheme which to date has invested millions of pounds in the city’s heritage buildings.

Margaret Waters
General Manager - Park Plaza Hotel

Margaret Waters is the General Manager of the Award-Winning Park Plaza Hotel. Margaret hails from the West Coast of Ireland, Galway and has lived and done business in Cardiff for the past twenty years.

Margaret’s first appointment in Wales was General Manager of the 4* Jurys Hotel on Mary Ann Street, which is now the Park Inn. In 2007 whilst still living in Cardiff she took on the role of General Manager at the Swansea Marriott for over three years prior to joining Park Plaza in February 2011.

She has always been very active in the business community and has been a member of The Cardiff Business Club, Chamber of Commerce, IOD, Cardiff Hoteliers Association for the past 20 years. She has very close links to the Catering Colleges and University and is always a great sounding board for what is required for the hospitality industry in Cardiff and for future prosperity for our Capital.

Mark Brace
Asst. Crime Commissioner - South Wales Police

Following ten years in the cable and telecoms industry gaining extensive experience in Customer Service and Operations management, Mark joined South Wales Police in 2006 moving into project and programmes management. Mark then joined the South Wales Police Authority in 2010 and became part of the Police and Crime Commissioner’s team in 2012, responsible for strategic planning and performance, including the development of the Police and Crime Plan.

Mark was appointed Assistant Police and Crime Commissioner in 2016 and has responsibility for policy areas covering criminal justice, victims and community safety, as well as developing effective partnership links with partners and agencies in all sectors across South Wales.

Neil Wicks
Finance and Corporate Resources Director - National Museum of Wales

Neil Wicks joined Amgueddfa Cymru in June 2011. A qualified accountant for over twenty years, Neil worked in various roles in the public and private sectors, before spending ten years as Director of Operations and Corporate Resources at the Care Council for Wales.

His responsibilities are Finance, Project Director for St. Fagans Re-development, Human Resources, ICT, Pensions, Peoples Collection Wales, Project Director for National Slate Museum, Corporate Communications and Corporate Planning.

Neil is a current member of the Chartered Institute of Public Finance and Accountancy. He has learned to speak Welsh and is recently completed an MBA.

Nick Newman
General Manager - Philharmonic & Chair Licencees Forum

Nick is the General Manager of The Philharmonic and works for Croeso Pubs Ltd. He has chaired Cardiff Licensees Forum for 20 years, the Forum represents around 100 on-licensed premises in the city centre and has won Police Community/Partnership Awards.

He has served on numerous committees and partnership groups working for the safe management of the night time economy in Cardiff, culminating in becoming a Director of FOR Cardiff. He is a frequent media spokesperson for the Cardiff night time economy.

Phil Sheeran
General Manager - Motorpoint Arena

As the General Manager of Cardiff’s Motorpoint Arena, Phil has overseen a large part of Cardiff’s music economy for over a decade. With the likes of Kylie Minogue, Michael Macintyre and even the Harlem Globetrotters all performing during Phil’s time as manager, he continues to direct the Arenas improvement and refurbishment, including their new smaller venue, Exit 7.

Phil is a champion of Cardiff’s music economy, contributing research into Motorpoint Arena’s contributing to Cardiff, alongside Cardiff Metropolitan University. He advocates for a clear music strategy to be developed in Cardiff, and provides a wealth of expertise into the social impact of music venues in the city.

Ruth Ryder
Head of Operations, Faculty of Creative Industries - University of South Wales

Ruth has over 25 years’ experience of working as a professional in higher education. She is currently the Head of Operations for the University of South Wales Creative Industries Faculty in the city centre. Ruth was part of the original team that established the Cardiff campus, and project managed its recent major expansion. This brought additional students into the heart of the city, and closer to the growing creative industries sector in and around the City.

Ruth is passionate about education and the transformative power it has to change lives, and was pleased to be asked to join the Board in light of FOR Cardiff’s aim of retaining students in the City after they graduate.

James Waugh
General Manager St David's Cardiff

James is General Manager for St David’s Dewi Sant. His property career spans more than twenty years and includes periods working for some of the UK’s leading retail centres including Bluewater and The Centre:MK in Milton Keynes.

James recently returned from a four-year spell in the Middle East where his responsibilities included taking responsibility for management on The World Trade Center Abu Dhabi.

Now living in Cardiff James is keen to support the BID and promote Cardiff as a major UK retail and Leisure destination.




FOR Cardiff also has the following committees

Projects Group

  • Paul Williams – Cardiff County Council
  • Huw Llewellyn – Admiral (Chair)- FOR Cardiff Director
  • Nick Newman – Philharmonic – FOR Cardiff Director
  • Mark Brace – South Wales Police- FOR Cardiff Director
  • Khushboo Patel – Metro Bank

Marketing Committee

  • Dan Langford OBE (Chair)- FOR Cardiff Director
  • Margaret Waters – FOR Cardiff Director
  • Catrin Taylor – National Museum of Wales
  • Helen Beddow – Cardiff University

Independents Committee

  • Rory Fleming – Morgan Quarter
  • Steve Afia – Shop Rugby- FOR Cardiff Director
  • Steve Bines – Castle Quarter
  • Bruno Nunes – Peppermint- FOR Cardiff Director
  • Kevin Fosbury – Castle Quarter

Evening and Night Time Economy Committee

  • Peter King, Senior Partnership Analyst, Cardiff Council
  • Nick Newman, Cardiff Licensees Forum / Philharmonic
  • Jackie Bradshaw, Cardiff Street Pastor,
  • Insp Richard Moorcroft SWP
  • Michael Gray, South Wales Fire & Rescue
  • Sgt. Justin Hardwick. SWP Licensing
  • Alison Maxwell, Clayton Hotel, Hoteliers Group
  • Chief Inspector Joe Jones, SWP
  • Richie Moorcroft, SWP
  • Matthew Knight, Cardiff Alcohol Partnership
  • Lauren Idowu, Cardiff Alcohol Partnership, Public Health Wales.
  • Natasha Williams, SA Brain
  • Bruno Nunes, Peppermint
  • Councillor Norma Mackie, Cathays Ward Councillor
  • Janet Smith, New Theatre
  • Dan Jones, Police Crime Commissioners Office
  • Dorian Dunell, Taith
  • Phil Wiley, Cardiff University Students’ Union
  • Kirstie Barker, Licensing at Cardiff Council