FOR Cardiff launches homeless charter

Today (Thursday 26th September), FOR Cardiff has launched Cardiff’s Homeless Charter to unite people, businesses, schools and universities to tackle homelessness in Cardiff together.

Co-created with homeless organisations, it will provide other alternative ways to give through time, employment, skills and services to help people experiencing or at risk of homelessness. Pledges can be made through the Give DIFFerently website.

Businesses, such as Neal’s Yard, The Greenery and Jones the Barber have already come forward to offer a range of pledges such as offering community time to help people integrate into society, chef training to improve their employability and free haircuts to build confidence.

Delyth Griffiths, owner of The Greenery in Cardiff Market, who experienced homelessness when she was 15 said, “I’ve been through my own struggle with homelessness and it can feel like the world is against you. It only took one person to help me get back on the right track and now I’m able to do that for someone else.

“I’m offering to give professional chef training to someone experiencing homelessness, no matter where they are in their journey. They’ll learn about everything that’s needed to work in a professional kitchen and how to run their own catering business from stock take to marketing. I hope it will give them the skills and confidence to turn their lives around.”

Alongside the charter, FOR Cardiff has installed new, permanent donation points in the city centre to continue to raise money for its homelessness fund, Give DIFFerently.

Two static donation stations have been installed – one on the front of Cardiff Central Library and another in St David’s Shopping Centre. A third hand-held device will be used on big event days and will be available for local businesses to fundraise.

100% of the money raised will go to the fund to directly support people experiencing or at risk of homelessness. Since launching the contactless giving scheme last year, the fund has received £11,404 in donations from generous visitors, residents, businesses and organisations of Cardiff.

35 grants have been awarded over the past year for necessities, such as ID, driving lessons, furniture or white goods and vocational training, to help people find their feet and aid them in their journey away from homelessness.

Andrea Powell from Community Foundation Wales said: “Managing the fund means that we’ve been able to distribute grants through the brilliant homeless services in Cardiff, to homeless people that are most in need, and are most likely to benefit due to their engagement with these services.

The fund has already supported 35 people to get essential items such as I.D to open a bank account, vocational training to gain employment and household goods that will make a house into a home. These things can all improve the quality of life for anyone who is or has experienced homelessness and help to prevent them from returning.”

Adrian Field, Executive Director, FOR Cardiff, the business improvement district for the city, said: “We set up Give DIFFerently in response to concerns from businesses about homelessness in the city. They wanted to find a meaningful way to help individuals rough sleeping. The initial response to the pop-up donation points was extremely positive and the installation of permanent ones will mean we can keep the fund going and give out more in grants.

“We are able to proudly say that 100% of donations go to the individual. The introduction of the charter is the next step in offering alternative ways to support people at risk.

“The funding and pledges, combined with existing services, means we are coming together to give people as many opportunities to make a positive step away from their current situation.”

Cabinet Member for Housing and Communities, Cllr Lynda Thorne said: “The Council is working hard to support all those who are experiencing homelessness in the city and we know that residents and visitors want to help too.

“As Give DIFFerently partners, we are pleased to have a contactless point in our busy Central Library Hub where people can donate to help individuals in Cardiff who are going through a tough time in their lives.

“The Library Hub is in a prime location to not only raise as much as possible but to highlight what is being done city-wide for homelessness. We hope visitors remain generous and give what they can, when they can to help.”

To donate by text, text GIVDIFF5 to 70331 to give £3.


For someone experiencing or at risk of homelessness, it’s common to have at least one criminal conviction, which makes it extremely difficult to find a job. Many application forms ask about previous criminal activity and we’re legally required to disclose it because many companies will perform routine DBS checks.

An alternative option is to become self-employed, which is why Give DIFFerently have helped two grants applicants out of unemployment. With the full £750 grant, they have been provided with essential equipment to start their businesses.

A criminal record can hold back the progress of a person experiencing or at risk of homelessness, leaving them with very few options to earn money. This only increases the chances of them turning back to crime to survive.

A criminal past should never stop someone from moving forward. This grant can help people experiencing homelessness gain confidence, motivation for work, and ensure that they don’t reoffend.

Providing Identification

Something as simple as owning a form of I.D can be a crucial step in escaping homelessness permanently. Driving licences, passports and birth certificates are easily lost or stolen when someone is sleeping rough and are extremely difficult to replace without a permanent address.

Give DIFFerently supports access to I.D for people experiencing homelessness in Cardiff and has already provided four forms of identification to those who were struggling without it.

Owning a form of identification allows access to crucial government services that we’re all entitled to. It’s needed to get a job, open a bank account, receive benefits and secure affordable housing. Without these vital services, breaking away from homelessness is almost impossible.

The main barrier to obtaining I.D for a person experiencing homelessness can be a lack of money. The average cost of a driving license in the UK is £34-£43, depending on whether you apply online or via post. Giving cash to rough sleepers on the street means they have to make a choice between saving money for a license or providing their basic daily needs of food and shelter.

Securing basic furniture

After living on the streets, in emergency accommodation, hostels or sofa-surfing, it could be easy to think that being granted permanent housing is the ultimate fix for someone experiencing homelessness. However, in the case of someone being granted housing, it’s quite likely that it will be unfurnished with no basic amenities like a bed, oven or fridge.

Several of our large grants have helped individuals and families to secure basic furniture and white goods in order to make their accommodation into a comfortable home.

Living in a furnished home can make a real difference for someone moving away from homelessness. Being safe and secure whilst at home helps to build stability in life and could be the deciding factor in them staying away from homelessness for good.

Wayne’s story

Wayne received the first ever Give DIFFerently grant. His experience of homelessness started at the age of 15, when his parents lost their family home. For the next 25 years, he repeated a cycle of homelessness, addiction and prison until he reached a tipping point which forced him to admit himself into a treatment centre.

“I had lost the use of my right leg and left arm due to my substance misuse and was in a bad way. I knew I couldn’t carry on, so went to The Wallich for help, and they put me in touch with The Salvation Army. From there I went into sheltered accommodation. I decided enough was enough and sought help for my addiction.”

Wayne has been sober since 2014, and in that time has completed countless courses to improve his employability including qualifications in English, Maths, and counselling. However, despite doing lots of volunteering, he has struggled to secure a permanent job. It was whilst at The Big Issue that this changed.

“The Big Issue told me about Give DIFFerently and said if I pass my test with the funding, they’ll give me a full-time job. I applied, did my test – which I passed first time – and the next day they gave me a van and a full-time contract.”

Wayne now works as a vendor developer at The Big Issue assessing people’s needs and using his experience of long-term homelessness to help others.

“I work ten hours in Cardiff supporting people on the streets, and the rest I deliver magazines in Newport, Monmouth and Ross on Wye.

With his driving licence, Wayne can experience a new level of independence.

“I can visit my family, and go out for food with friends and continue to coach the local homeless football team… Where I am today with this job and the van, is thanks to the Give DIFFerently fund. It’s changed my life.”

The Greenery

“I’m pledging because I have experienced my own struggles with homelessness, and it took one person to help me to get me on the right track again. I’m very passionate in treating everyone equally.”

Card it FOR Cardiff

Over the last three weeks in March, donations for the Give DIFFerently campaign were collected via contactless technology at our interactive display in Cardiff city centre.

For every tap at the contactless pay point, £2 will be put towards small grants for those who are currently experiencing homelessness or at risk of homelessness. Thanks to the Four Acre Trust, your £2 will become £4, doubling your donation.