This area is exclusively for members of FOR Cardiff, this is where you can register/request ‘The Card’ and see the 100+ offers available to our members. If you're not sure if you're a member please check here or email us on info@forcardiff.com
FOR Cardiff is governed by a Board of Directors who are volunteers representing their sectors. They are responsible for the effective delivery of the business projects and services and upholding FOR Cardiff’s vision and objectives.
Details of the companies governance structure can be found here.
Caerdydd AM BYTH yn cael ei lywodraethu gan Fwrdd o gyfarwyddwyr sy ‘ n wirfoddolwyr yn cynrychioli eu sectorau. Maent yn gyfrifol am ddarparu ‘ r prosiectau a ‘ r gwasanaethau busnes yn effeithiol ac am gynnal gweledigaeth ac amcanion Caerdydd.
Gellir gweld manylion am drefniadau llywodraethu’r cwmnïau ar dudalen 24 y cynllun busnes.
Huw has been a member of the Board since FOR Cardiff’s inception in 2016 and Chair for 5 years.
Having been part of Admiral Group for 20 years, Huw has witnessed its growth and becoming an integral figure in Cardiff’s business community.
He has overseen the expansion of its property portfolio, including the delivery of Ty Admiral, bring strong real-estate expertise and insight into large-scale developments in Cardiff.
Cliff helped establish a BID in Cardiff, working with the Council and business leaders to champion the initiative. A Partner in the John Lewis Partnership for 29 years, he is now Head of Branch at John Lewis and Partners Cardiff, the largest department store in Wales and a major employer of over 500 Partners.
Bruno is the founder, owner and Chief Executive of Creative Hospitality Group. He began his hospitality career at 14, and moved to the UK in 2000 where he gained influential management experience that shaped his vision for the group, which includes Cardiff’s Peppermint.
Nick is Director at Croeso Pubs and has chaired the Cardiff Licensees Forum for 20 years, representing around 100 city-centre venues and earning Police Partnership Awards. In addition to being a FOR Cardiff Director, Nick also chairs the Cardiff Night Forum CIC, serves on multiple committees supporting the safe management of Cardiff’s night-time economy, and acts as a regular media spokesperson for the sector.
As Head of Real Estate and a member of the Operations Board at Capital Law, Leanne has been integral to the firm’s growth since its incorporation 15 years ago. She works with public and private sector clients regionally and nationally, supporting strategy and development through a collaborative approach.
Laura leads teams across communications, marketing, recruitment and public affairs, and previously served as Director of Student Recruitment and Outreach, delivering significant growth in student fee income.
She specialises in engaging Gen Z, Gen Y and millennial audiences and in building strong international partnerships. Laura is also a fluent Welsh speaker.
With over 10 years’ experience on Cardiff’s high street, Laura oversaw Lush’s relocation in Cardiff and is a strong advocate for bricks-and-mortar retail. She also supports Lush UK and Ireland on projects including spa strategy, in-store customer experience, and employee onboarding.
Helen has been with Landsec for nearly 25 years, progressing from marketing roles into operational and leadership positions across its regional portfolio. She now leads a 1.6 million square foot retail destination in the heart of Cardiff, serving as one of the central hubs of the city’s business community.
Dan joined South Wales Police in 2014, following roles with the Crown Prosecution Service, National Probation Service and Swansea Council. From 2011 to 2013, he was Swansea City Centre Manager, working with Swansea BID to create a safe, welcoming environment.
He has led place management strategies with businesses and partners and has advised the ATCM and Home Office on reducing alcohol-related crime and supporting diverse night-time economies.
Chris has returned to Cardiff after a period living and working in London and joined Aspire Systems in April 2026 as Director of its Cardiff division, driving strong customer outcomes through long-term partnerships. Chris brings valuable public sector and business growth experience to the FOR Cardiff Board.
Sophie Mullins’ expertise is rooted in sustainable solutions and responsible growth. Throughout her career she has played a central role in shaping operational practices which enhance efficiency while supporting organisational performance. Sophie brings a forward-looking sustainability perspective, with a strong understanding of how businesses can embed ESG principles into everyday decision-making.
Gareth McTiffin is Director of Experiences at Techniquest and brings a strong track record in transforming public-facing environments across the charitable and cultural sectors. He is the first member to represent a Cardiff Bay business which is a significant milestone as FOR Cardiff has proposed expanding the BD area to include Cardiff Bay in its third BID term.
William Owen contributes extensive insight into major events and commercial strategy through his role as General manager of Utilita Arena. A new member of FOR Cardiff’s Board, his experience overseeing large-scale events, venue operations and commercial partnerships provides the Board with a valuable understanding of the city’s events landscape and its wider economic potential.
FOR Cardiff also has the following Working Groups.
Place Marketing
Place Management
Place Shaping
Member Relations
Corporate Affairs
Click here to join a FOR Cardiff Working Group.