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FOR Cardiff is governed by a Board of Directors who are volunteers representing their sectors. They are responsible for the effective delivery of the business projects and services and upholding FOR Cardiff’s vision and objectives.

Details of the companies governance structure can be found here.

Caerdydd AM BYTH yn cael ei lywodraethu gan Fwrdd o gyfarwyddwyr sy ‘ n wirfoddolwyr yn cynrychioli eu sectorau. Maent yn gyfrifol am ddarparu ‘ r prosiectau a ‘ r gwasanaethau busnes yn effeithiol ac am gynnal gweledigaeth ac amcanion Caerdydd.

Gellir gweld manylion am drefniadau llywodraethu’r cwmnïau ar dudalen 24 y cynllun busnes.

The Board

Huw Llewellyn - Chair
Head of Property and Facilities Management - Admiral Group

Huw has been a member of the Board since FOR Cardiff’s inception in 2016 and Chair for 5 years.

Having been part of Admiral Group for 20 years, Huw has witnessed its growth and becoming an integral figure in Cardiff’s business community.

He has overseen the expansion of its property portfolio, including the delivery of Ty Admiral, bring strong real-estate expertise and insight into large-scale developments in Cardiff.

Cliff Vanstone - Vice Chair
Head of Branch - John Lewis and Partners Cardiff

Cliff helped establish a BID in Cardiff, working with the Council and business leaders to champion the initiative. A Partner in the John Lewis Partnership for 29 years, he is now Head of Branch at John Lewis and Partners Cardiff, the largest department store in Wales and a major employer of over 500 Partners.

Bruno Nunes
CEO - Peppermint

Bruno is the founder, owner and Chief Executive of Creative Hospitality Group. He began his hospitality career at 14, and moved to the UK in 2000 where he gained influential management experience that shaped his vision for the group, which includes Cardiff’s Peppermint.

Nick Newman
Director - Croeso Pubs and Chair - Licencees Forum

Nick is Director at Croeso Pubs and has chaired the Cardiff Licensees Forum for 20 years, representing around 100 city-centre venues and earning Police Partnership Awards. In addition to being a FOR Cardiff Director, Nick also chairs the Cardiff Night Forum CIC, serves on multiple committees supporting the safe management of Cardiff’s night-time economy, and acts as a regular media spokesperson for the sector.

Leanne O'Brien
Partner - Commercial Property - Capital Law

As Head of Real Estate and a member of the Operations Board at Capital Law, Leanne has been integral to the firm’s growth since its incorporation 15 years ago. She works with public and private sector clients regionally and nationally, supporting strategy and development through a collaborative approach.

Laura Davies
Director of Communications, Marketing and Student Recruitment - Cardiff University

Laura leads teams across communications, marketing, recruitment and public affairs, and previously served as Director of Student Recruitment and Outreach, delivering significant growth in student fee income.

She specialises in engaging Gen Z, Gen Y and millennial audiences and in building strong international partnerships. Laura is also a fluent Welsh speaker.

Gemma Aitken
General Manager - Lush

With over 10 years’ experience on Cardiff’s high street, Laura oversaw Lush’s relocation in Cardiff and is a strong advocate for bricks-and-mortar retail. She also supports Lush UK and Ireland on projects including spa strategy, in-store customer experience, and employee onboarding.

Helen Morgan
Centre Director - St. David’s Dewi Sant

Helen has been with Landsec for nearly 25 years, progressing from marketing roles into operational and leadership positions across its regional portfolio. She now leads a 1.6 million square foot retail destination in the heart of Cardiff, serving as one of the central hubs of the city’s business community.

Dan Jones
Head of Community Safety and Violence Prevention - South Wales Police

Dan joined South Wales Police in 2014, following roles with the Crown Prosecution Service, National Probation Service and Swansea Council. From 2011 to 2013, he was Swansea City Centre Manager, working with Swansea BID to create a safe, welcoming environment.

He has led place management strategies with businesses and partners and has advised the ATCM and Home Office on reducing alcohol-related crime and supporting diverse night-time economies.

Chris Jones
Director - Aspire Systems - Cardiff Division

Chris has returned to Cardiff after a period living and working in London and joined Aspire Systems in April 2026 as Director of its Cardiff division, driving strong customer outcomes through long-term partnerships. Chris brings valuable public sector and business growth experience to the FOR Cardiff Board.

Sophie Mullins
Enablement and Growth Operations Management

Sophie Mullins’ expertise is rooted in sustainable solutions and responsible growth. Throughout her career she has played a central role in shaping operational practices which enhance efficiency while supporting organisational performance. Sophie brings a forward-looking sustainability perspective, with a strong understanding of how businesses can embed ESG principles into everyday decision-making.

Gareth McTiffin
Director of Experiences - Techniquest

Gareth McTiffin is Director of Experiences at Techniquest and brings a strong track record in transforming public-facing environments across the charitable and cultural sectors. He is the first member to represent a Cardiff Bay business which is a significant milestone as FOR Cardiff has proposed expanding the BD area to include Cardiff Bay in its third BID term.

William Owen
General Manager - Utilita Arena

William Owen contributes extensive insight into major events and commercial strategy through his role as General manager of Utilita Arena. A new member of FOR Cardiff’s Board, his experience overseeing large-scale events, venue operations and commercial partnerships provides the Board with a valuable understanding of the city’s events landscape and its wider economic potential. 

Committees

FOR Cardiff also has the following Working Groups.

 

Place Marketing 

  • Laura Davies – Chair (FOR Cardiff Director – Cardiff University)
  • Melissa Knight – Vice-Chair (Ogi Wales)
  • Amy Williams (St. David’s Dewi Sant)
  • Sian Statton (WRU)
  • Gethin Jones (Amgueddfa Cymru)
  • Gemma Simons (Visit Cardiff)
  • Rhys Russell (Transport for Wales)

 

Place Management

  • David Manfield – Chair (Cardiff University)
  • Richard Hyett – Vice Chair (Cardiff Council – city centre manager)
  • Luke Fadipe (Cardiff University)
  • Sanaz Safari (Brewhouse)
  • Rya Cowan-Davies (SWP – community safety inspector)
  • Bruno Nunes (Peppermint)
  • Rachel Fleri (Specialist Security Company)
  • Mark Pritchard (St. David’s Dewi Sant – Security Manager)

 

Place Shaping 

  • Ted Harding-Brown – Chair (Savills)
  • Brendon Baker – Vice Chair (Mott Macdonald)
  • Rhian Lewis & Helen Shaw (Cardiff University)
  • Marika Jones (The Morgan Quarter)
  • Gareth Hooper (DPP Planning)
  • James Moore (Cardiff Council)
  • Leanne O’Brien (Capital Law)
  • Helen Morgan (St David’s Dewi Sant)
  • Priyansha Kamdar (Gaunt Francis Architects)
  • Kayleigh McLeod (Creative Cardiff)

 

Member Relations 

  • Sian Morse – Chair (Utilita Arena)
  • Laura Carter (The Open University)
  • Sally Williams (Monmouthshire Building Society)
  • Fiona Griffiths (Cardiff University)
  • Gemma Aitken (Lush)
  • Hannah Valentine (St David’s Dewi Sant)
  • Rhian Pritchard (Clayton Hotel)

 

Corporate Affairs

  • Leanne Waring (Cardiff and Vale College)
  • Natalie Hughes (Cardiff Capital Region)
  • Lucy Burgess (Burgess Solutions)
  • Craig Lawton (Grasshopper)
  • Emma Baynton (Natwest)
  • Kate Banks (Natwest)
  • Lowri Williams (Lewis Silkin)

 

Click here to join a FOR Cardiff Working Group.