Meet the FOR Cardiff team, dedicated to bringing our 2021-2026 business plan to life and enhancing Cardiff city centre. To find out more about what we deliver for our members please click here.
Dewch i gwrdd â thîm FOR Cardiff, sy’n ymroddedig i ddod â’n cynllun busnes 2021-2026 yn fyw a gwella canol dinas Caerdydd. I feindio allan beth rydym yn gyflawni am ein aeloday, cliciwch yma.
The Team
Carolyn has over 14 years’ experience in marketing, managing and shaping places across the UK and has held management and consultancy roles at different BID locations across the UK.
Carolyn is also the Chair of the Women’s Safety Network, Vice Chair of ATCM Wales, member of The BID Foundation Leadership Council, National Ambassador for the Ask Angela campaign, a member of the Community Safety Partnership Board and Chair of the Cardiff Business Events Partnership.
Outside of work can be found with a wine in hand or exploring the Cardiff food scene
Louise is an experienced programme manager who has worked in the health, social housing, charity and education sectors. Louise is passionate about enabling people and places to be happy, healthy and thriving whilst addressing inequalities. Louise has led business change and workplace culture projects to help deliver impact and value. Louise is a board member for Down to Zero, a not for profit Community Benefit Society established to support community led environmental activities that help tackle climate change. Outside of work, Louise will mostly be found walking her 3 dogs but also loves Zumba classes, swimming in the sea and a nana nap to recover.
Originally from the North West of Ireland, Emma studied English & Film in Dublin before moving to the UK to complete a masters in Marketing Communications. Emma joined FOR Cardiff in 2018 and is responsible for managing our events programme, marketing campaigns, and communication channels. She is also a member of Institute of Place Management and is part of The BID Foundation Place Marketing Working Group. Outside of work, Emma enjoys live music, film, food and travel.
After a long career in retail, Amanda joined FOR Cardiff in April 2023 as the Business Engagement Officer for the retail sector. A year of relationship-building later, she transitioned into a new role as a Project Officer.
A graduate of the University of Gloucestershire with a BA in Creative Writing, Amanda moved to Cardiff thirteen years ago, and has embraced Cardiff as her new hometown. She is excited to support with the implementation of FOR Cardiff’s projects in her role and see Cardiff achieve its potential as a unique and vibrant capital city.
Outside of work, Amanda enjoys spending time with her earless, one-eyed white cat, Yuki. She loves to crochet and read, and is basically an old woman in a slightly-younger woman’s body.
Project Officer, Andrew is a graduate of University of Aberystwyth, where he studied Fine Art and English Literature. Having become well acquainted with the city centre through his work at local legends Spillers Records, Andrew went onto work for DEFRA. Joining FOR Cardiff in 2019, Andrew has held the position of Administration Officer, Project Support Officer, and now Project Officer, assisting with the Place Shaping and Corporate Affairs projects. When not at FOR Cardiff, Andrew can be found DJing at Clwb Ifor Bach, frequenting Chapter or Cineworld, or playing saxophone for a number of Cardiff bands.
Lloyd is a graduate of Swansea University with a BA in Media and Communication. Lloyd joins the team from Techniquest where he designed and led creative projects over the last few years. Lloyd is now our Head of Marketing and will lead the marketing strategy for the organisation, Outside of work Lloyd is a self-proclaimed foodie, avid film fan and tabletop board game enthusiast.
Abbie is a graduate of Cardiff University with an MA in Creative Writing. After graduating, Abbie completed a marketing internship where she promoted a project designed to support young people’s mental health. Abbie assists in the management of our social media channels and events, and is passionate about promoting Cardiff as a great place to live, work, and visit. Outside of work, Abbie enjoys trying new places to eat in the city and spending time with her cat, Socks.
Rhi joins us from Transport for Wales. With 15 years as a police officer prior to that, she brings with her a breadth of knowledge regarding crime and the challenges faced by our partners and businesses. Her areas of expertise are the night-time economy, licensing and aspects of event management as well as Prevent.
Cardiff born and bred, Rhi is enthusiastic to play her part in improving the city centre for all.
Outside of work, Rhi’s social life revolves around the diaries of her children and where possible, she loves going out for food, coffee and generally being outside in the fresh air. Throughout the summer, you will find her at Heath Park playing baseball (not the American one, before you ask).
Business Engagement Team
The Business Engagement Team are the key link between FOR Cardiff and the businesses who fund us. Their role is to make sure that levy payers are getting the best return on their investment.
Each member of the team looks after a specific sector and they work closely with the businesses in that group to make sure they are fully up-to-date with relevant projects.
Your Business Engagement Officer (BEO) is your first point of contact for anything relating to FOR Cardiff – to book in a meeting with your dedicated BEO please email info@forcardiff.com or click on the email icon next to the engagement officer that represents your sector.
Meet Iesha, our Member Relations Manager, a Media Production graduate with a passion for city life. With experience as a Business Engagement Officer and Corporate Legal Secretary, Iesha brings valuable B2B expertise to her role. Beyond work, she enjoys avoiding the gym and seeking out new veggie restaurants.
Rick is a graduate from Rose Bruford College of Theatre and Performance and works as a professional actor alongside his role at FOR Cardiff. Rick opened and managed ‘Eartha’, a vegan café and plant shop bringing together Welsh retailers and produce, encouraging people to support local, earning the title of ‘Best Café’ of the year’ at the Cardiff Life Awards in 2021. Rick has over ten years’ experience in the hospitality and retail sector in both customer facing roles and working behind the scenes at many hospitality events across the UK. Outside of work, Rick enjoys film, theatre and all things creative.
Chelsea is a graduate of the University of Wales Trinity St Davids, with an integrated masters in Events and Tourism Management. She is very familiar with the City Centre, having previously worked as the Sales Manager for The Cocktail Club, Tonight Josephine and Dirty Martini. Outside of work, she enjoys wine, yoga and is a huge foodie!
Georgia is from Bristol originally and moved to Cardiff for University in 2018 where she studied Social Sciences in undergrad and did a Masters in Philosophy. Whilst at Cardiff University, Georgia worked as an SEN Teaching Assistant for local primary and secondary schools. After graduating, Georgia worked in Education Recruitment before joining FOR Cardiff as a Business Engagement Officer for the Professional Services sector. In her spare time, Georgia loves to read, and is a big fan of fantasy, she will almost always be re-watching The Lord of the Rings.
Bethany moved to Cardiff in 2018, fell in love with the city and stayed after graduating from The University of South Wales with a BA Hons in Photography in 2021. With a background in sales and hospitality, Beth is familiar with the city center and loves to make new connections. Outside of work you can catch her reading, taking photos or enjoying a nice cup of coffee in a cafe.