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FOR Cardiff, Cardiff’s Business Improvement District (BID) is a business-led, not for profit organisation voted for by the city’s businesses with an ambitious plan to transform Cardiff city centre. To find out more about what we deliver for our members please click here.

Mae ‘FOR Cardiff’ yn cyn enw i ‘Ardal Gwella Busnes’ (Business Improvement District) Caerdydd. Yr ydym dan arweiniad busnesau, nid ar gyfer sefydliad dielw, pleidleisiwyd gan fusnesau y ddinas gyda’r cynllun uchelgeisiol i drawsnewid canol dinas Caerdydd. I feindio allan beth rydym yn gyflawni am ein aeloday, cliciwch yma.

The Team

Carolyn Brownell
Executive Director (interim)

Carolyn is a member of both the Chartered Institute of Marketing (CIM) and the Institute of Place Management (IPM) and has a BSc in Business Management with Marketing from Cardiff University. Carolyn has over 13 years’ experience in the marketing, managing and developing places across the UK and has held management roles at different BID locations across the UK.

Carolyn is also the Chair of the Women’s Safety Network, Vice Chair of ATCM Wales, member of The BID Foundation Leadership Council and Chair of the Cardiff Business Events Partnership.

Emily Cotterill
Head of Projects & Engagement

Emily has been with FOR Cardiff since the beginning, originally joining the team as a Project Co-ordinator in January 2017. A Cardiff University graduate, Emily also holds an MSc in Place Management & Leadership from Manchester Metropolitan University. She was elected a Fellow of the Institute of Place Management at the age of 26, the youngest person to have achieved this position. She is also a member of the Welsh Government Ministerial Advisory Board for Economic Policy.

Emily is a poet, her pamphlet The Day of the Flying Ants was selected by Carol Ann Duffy as a part of the 2019 Laureate’s Choice series, and she can often be found painting railings, picking up litter and, otherwise getting involved in the community through her volunteering with GoodGym Cardiff & The Vale.

Ian Tumelty
Business Crime Reduction Manager

Ian spent 30 years with the South Wales Police, during which he played a leading role within the ground-breaking Targeting Alcohol Related Street Crime (TASC) and ‘Lions Breath’ multi-agency projects in Cardiff to reduce violence and alcohol misuse.

Ian has since worked as an independent advisor to the Home Office’s ‘Ending Gangs and Serious Youth Violence’ programme and as a member of its Peer Review Team. He was also appointed as a project delivery specialist LOCOG to manage the City operations and partnership negotiations for the successful delivery of the football events in Cardiff as part of the London 2012 Olympics.

Ian worked with FOR Cardiff in 2017 as an advisor before joining as a Business Crime Reduction Manager in 2018. He is also the current Chair of the Wales Against Business Crime Group and Wales representative on the National Association of Business Crime Partnerships. In his spare time, Ian enjoys spending time with his family and looking after his very own eco-wormery.

Nia Wood-Gaiger
Head of Place Management

Nia grew up on a farm in West Wales and is fluent Welsh speaker, studying her Media Production BA bilingually at University of South Wales. Nia has worked for several not-for-profits within the environmental sector specialising in digital media, events, and project management. During the creation the Future Generations Commissioner role, Nia was seconded to set up an online presence for the Commissioner’s office and has since supported voluntary organisations with brand and marketing. With a keen interest in sustainability, Nia sits on the board of trustees for Cynnal Cymru. In her spare time, Nia enjoys going on adventures on her bike, live music, crafting and gaming.

Emma O'Donnell
Marketing and Events Manager

Originally from the North West of Ireland, Emma graduated from University College Dublin with a BA in English & Film before moving to the UK and completing a MSc in Marketing Communications and a CIM Certificate in Digital Marketing. Emma has worked at FOR Cardiff for over 5 years and is responsible for managing our events programme, marketing campaigns, and communication channels. Outside of work, Emma enjoys live music, film, food and travel.

Andrew Noel
Project Support Officer

Project Support Officer, Andrew, is a graduate of the University of Aberystwyth, where he studied Fine Art and English Literature. Andrew is very well acquainted with the City Centre, having previously worked at local legends Spillers Records, as well as frequenting Womanby Street most evenings and weekends. Outside of work, Andrew plays in local group Blue Amber, enjoys catching the latest films at Cineworld or Chapter, and can often be found rooting around Troutmark for some deals on second hand books.

Lloyd Williams
Head of Marketing

Lloyd is a graduate of Swansea University with a BA in Media and Communication. Lloyd joins the team from Techniquest where he designed and led creative projects over the last few years. Lloyd is now our Digital Marketing Manager and will lead on the digital marketing strategy for the organisation, as well as leading on the design of marketing and communications campaigns across print, digital, social and web. Outside of work Lloyd is a self-proclaimed foodie and loves to try new restaurants and markets around Cardiff.

Abbie Dix
Marketing Officer

Abbie is a graduate of Cardiff University with a BA in English Literature and an MA in Creative Writing. During her MA, Abbie assisted with teaching first year creative writing students, hosted and performed at open-mic events and volunteered at Abergavenny Writing Festival. After graduation, she completed an internship where she supported the development of a project designed to support young people with their mental health and wellbeing.

Outside of work, Abbie enjoys reading as many books as possible, writing poetry and attending gigs.

Business Engagement Team

The Business Engagement Team are the key link between FOR Cardiff and the businesses who fund us. Their role is to make sure that levy payers are getting the best return on their investment.

Each member of the team looks after a specific sector and they work closely with the businesses in that group to make sure they are fully up-to-date with relevant projects.

Your Business Engagement Officer (BEO) is your first point of contact for anything relating to FOR Cardiff – to book in a meeting with your dedicated BEO please email or click on the email icon next to the engagement officer that represents your sector.

Sophie Puet
Member Relations Manager

Sophie joins us from LUSH Spa Cardiff, where she was responsible for leading a large team and delivering a range of projects, from organising events to product launches, and everything in-between. A true high street advocate, Sophie is passionate about innovative customer experience and the importance of building strong working relationships.

Responsible for managing our Business Engagement Team, Sophie ensures that we continue to openly communicate with our businesses, so they can fully benefit from FOR Cardiff and our services.

Sophie studied BA Journalism, Media and Culture at Cardiff University and received a Master’s Excellence Scholarship to go on to study MSc Econ International Relations. Outside of work, Sophie enjoys spending time outdoors, whether that’s cycling, discovering new places or heading to the beach with her dog, Dougie

Rick Yale
Business Engagement Officer - Hospitality (day-time economy & accommodation)

Rick is a graduate from Rose Bruford College of Theatre and Performance and works as a professional actor alongside his role at FOR Cardiff. Rick opened and managed ‘Eartha’, a vegan café and plant shop bringing together Welsh retailers and produce, encouraging people to support local, earning the title of ‘Best Café’ of the year’ at the Cardiff Life Awards in 2021. Rick has over ten years’ experience in the hospitality and retail sector in both customer facing roles and working behind the scenes at many hospitality events across the UK. Outside of work, Rick enjoys film, theatre and all things creative.

Iesha Meah
Business Engagement Officer - Office/Professional Services

Iesha has a degree in Media Production and joins us from Capital Law as Business Engagement Officer for the professional services sector. Iesha has most recently worked as a corporate legal secretary and gained valuable transferable skills that she’s excited to put into practice to enhance the city centre that she loves. Outside of work Iesha is often exploring nature or an art exhibit in the city. She’s also a veggie and a foodie and is always on the lookout for a new vegetarian restaurant to try.

Amanda Evans
Business Engagement Officer - Retail

Amanda was, until recently, Store Manager in Paperchase, and with twenty years of experience in customer-facing and retail positions, she has valuable insight into the particular challenges faced by the retail sector. A graduate of the University of Gloucestershire with a BA in Creative Writing, Amanda moved to Cardiff twelve years ago, and has embraced Cardiff as her new home town. She is excited to bring her experience to her role and see Cardiff achieve its potential as a unique and vibrant capital city.

Outside of work, Amanda enjoys being creative, and loves to curl up with a book and her earless cat, Yuki. She maintains that reading books and buying books are two entirely separate hobbies, and that is why she needs to buy more bookshelves!

FAQ - Cwestiynau Cyffredin

What is FOR Cardiff?

FOR Cardiff is the BID (business improvement district) for Cardiff city centre. A BID is an arrangement whereby business rate payers within a set area agree to pay an additional levy to see a range of projects and services delivered on their behalf. A BID is established via a formal ballot process. Businesses are presented with a business plan, including a levy charge, and asked to vote on whether or not they would like to see the plan implemented. If the outcome of the ballot is positive a BID is formally established and the levy becomes a legally enforceable charge for a five year period. You can read the FOR Cardiff business plan here.

Beth yw Caerdydd AM BYTH?

Caerdydd AM BYTH yw’r AGB (ardal gwella busnes) ar gyfer canol dinas Caerdydd. Mae AGB yn drefniant lle mae talwyr ardrethi busnes o fewn ardal benodol yn cytuno i dalu ardoll ychwanegol i weld amrywiaeth o brosiectau a gwasanaethau yn cael eu darparu ar eu rhan. Caiff AGB ei sefydlu drwy broses bleidleisio ffurfiol. Cyflwynir cynllun busnes i fusnesau, gan gynnwys tâl ardoll, a gofynnir iddynt bleidleisio a hoffent weld y cynllun yn cael ei weithredu ai peidio. Os bydd canlyniad y bleidlais yn gadarnhaol, caiff AGB ei sefydlu’n ffurfiol a daw’r ardoll yn dâl y gellir ei gorfodi’n gyfreithiol am gyfnod o bum mlynedd. Gallwch ddarllen cynllun busnes Caerdydd AM BYTH yma.

How does FOR Cardiff benefit Cardiff city centre?

FOR Cardiff provide a range of services to benefit the city centre. Our dedicated cleansing team provide an enhanced service 7 days a week, removing graffiti, clearing rubbish, and providing jet washing services over and above what the council provide. We enhance the city centre in the summer with floral displays, we operate the Night Marshal scheme at weekends to get people home safely, have installed public art displays to enhance to look at feel of the city centre, run a variety of events to raise the profile of Cardiff and drive footfall into the city and much more.

Sut mae Caerdydd AM BYTH o fudd i ganol dinas Caerdydd?

Mae Caerdydd AM BYTH yn darparu ystod o wasanaethau er budd canol y ddinas. Mae ein tîm glanhau ymroddedig yn darparu gwasanaeth gwell 7 diwrnod yr wythnos, yn cael gwared ar graffiti, clirio sbwriel, ac yn darparu gwasanaethau golchi jet y tu hwnt i’r hyn y mae’r cyngor yn ei ddarparu. Rydym yn gwella canol y ddinas yn yr haf gydag arddangosfeydd blodau, rydym yn gweithredu cynllun Marsial y Nos ar benwythnosau i gael pobl adref yn ddiogel, rydym wedi gosod arddangosfeydd celf cyhoeddus i wella edrychiad a naws canol y ddinas, cynnal amrywiaeth o ddigwyddiadau i godi proffil Caerdydd a chynyddu nifer yr ymwelwyr i’r ddinas a llawer mwy.

What benefits are there for our business and our staff?

FOR Cardiff also provide a range of services that directly benefit the businesses who fund us. Businesses are able to book their staff onto a range of fully funded training courses, access the Cardiff Against Business Crime intelligence sharing system to reduce retail theft and provide their staff with ‘The Card’ our employee incentive scheme which provides exclusive access to offers, promotions and events around the city. Businesses can also list their own offers on The Card with an registered audience of over 15,000 and take advantage of other opportunities throughout the year such as accessing funding for hiring student interns, taking part in promotional campaigns, and much more.

Pa fuddion sydd ar gael i'n busnes a'n staff?

Mae Caerdydd AM BYTH hefyd yn darparu ystod o wasanaethau sydd o fudd uniongyrchol i’r busnesau sy’n ein hariannu. Gall busnesau archebu lle i’w staff ar ystod o gyrsiau hyfforddi wedi’u hariannu’n llawn, cael mynediad at system rhannu gwybodaeth Caerdydd yn Erbyn Troseddau Busnes i leihau achosion o ddwyn o fewn manwerthu a rhoi ‘The Card’ i’w staff, ein cynllun cymhelliant gweithwyr sy’n darparu mynediad unigryw i gynigion, hyrwyddiadau a digwyddiadau o amgylch y ddinas. Gall busnesau hefyd restru eu cynigion eu hunain ar The Card gyda chynulleidfa gofrestredig o dros 15,000 a manteisio ar gyfleoedd eraill drwy gydol y flwyddyn megis cael gafael ar gyllid ar gyfer llogi myfyrwyr fel interniaid, cymryd rhan mewn ymgyrchoedd hyrwyddo, a llawer mwy.

How is our levy calculated?

The levy is charged at 1% of the rateable value of the property your business is located in as of April 1st 2021. If your property entered the rating list after this date you will be charged 1% of the rateable value at the point it ended the list. Properties which pay a service charge to a shopping centre may be eligible for a discount on their levy of up to 30% – this is assessed annually and is based on the services that the shopping centre provides. Businesses with a rateable value of less than £25,000 are exempt from paying the BID levy.

Sut mae ein ardoll yn cael ei gyfrifo?

Codir yr ardoll ar 1% o werth ardrethol yr eiddo y lleolir eich busnes ynddo o Ebrill 1 2021. Os oedd eich eiddo yn nodi’r rhestr sgorio ar ôl y dyddiad yma, bydd 1% o’r gwerth ardrethol yn codi 1% o’r gwerth ardrethol ar y pwynt y daeth i ben y rhestr. Gall eiddo sy’n talu tâl gwasanaeth i ganolfan siopa fod yn gymwys i gael gostyngiad ar eu ardoll o hyd at 30% – caiff hyn ei asesu’n flynyddol ac mae’n seiliedig ar y gwasanaethau y mae’r ganolfan siopa yn eu darparu. Mae busnesau sydd â gwerth ardrethol o lai na £25,000 wedi’u heithrio rhag talu ardoll yr AGB.

How do we pay the levy?

In accordance with the Business Improvement District regulations Cardiff Council act as the ‘billing authority’ and issue BID Levy bills on our behalf on December 1st each year. Please make payment to the council in accordance with the instructions on your bill and do not attempt to pay FOR Cardiff directly. All monies received by the council in payment of the levy are transferred directly to the BID. The levy is charged annually in advance, if you move into the FOR Cardiff area during the year you will not be charged until December 1st.

Sut mae talu'r ardoll?

Yn unol â rheoliadau’r Ardal Gwella Busnes mae Cyngor Caerdydd yn gweithredu fel yr ‘awdurdod bilio’ ac yn cyhoeddi biliau Ardoll AGB ar ein rhan ar 1 Rhagfyr bob blwyddyn. Os gwelwch yn dda gwnewch daliad i’r cyngor yn unol â’r cyfarwyddiadau ar eich bil a pheidiwch â cheisio talu Caerdydd AM BYTH yn uniongyrchol. Mae’r holl arian sy’n cael ei dderbyn gan y cyngor yn talu’r ardoll, yn cael ei drosglwyddo yn uniongyrchol i’r Ardal Gwella Busnes. Mae’r ardoll yn cael ei godi’n flynyddol o flaen llaw, os ydych chi’n symud i ardal Caerdydd AM BYTH yn ystod y flwyddyn ni fyddwch yn gorfod talu tan 1 Rhagfyr.


Can I become a member even if I don’t fall into the set criteria?

Businesses within the city centre who have a rateable value of less than £25,000 are exempt from paying the levy however they can ‘opt in’ and join FOR Cardiff as voluntary members. Becoming a voluntary member means a business can take advantage of the full range of projects we operate such as fully funded training courses and The Card employee incentive scheme for their staff. Voluntary membership costs £250 + VAT per annum – you can download an application form for membership here.

Ydw i'n gallu dod yn aelod hyd yn oed os nad ydw i'n syrthio i'r meini prawf gosod?

Mae busnesau yng nghanol y ddinas sydd â gwerth ardrethol o lai na £25,000 wedi’u heithrio rhag talu’r ardoll fodd bynnag allan nhw ‘optio i mewn’ ac ymuno â Caerdydd AM BYTH fel aelodau gwirfoddol. Mae dod yn aelod gwirfoddol yn golygu y gall busnes fanteisio ar yr ystod lawn o brosiectau rydyn ni’n gweithredu fel cyrsiau hyfforddi sydd wedi’u hariannu’n llawn a chynllun cymhelliant gweithwyr Cerdyn i’w staff. Mae aelodaeth wirfoddol yn costio £250 + TAW y flwyddyn – gallwch lawrlwytho ffurflen gais ar gyfer aelodaeth yma.

Who can I contact to learn more about FOR Cardiff?

If your business is a member of FOR Cardiff you will have an assigned member of our Business Engagement team who will act as your account manager with us. You can find out about the business engagement team here.

If you’d like to find out more about FOR Cardiff and getting involved in general then you can email us at and the appropriate member of the team will get back to you with the information you need.

Pwy alla i gysylltu i ddysgu mwy am Cardiff AM BYTH?

Os yw eich busnes yn aelod o Cardiff AM BYTH bydd gennych aelod penodedig o’n tîm Ymgysylltu â Busnes a fydd yn gweithredu fel eich rheolwr cyfrif gyda ni. Gallwch gael gwybod am y tîm ymgysylltu busnes yma.

Os hoffech chi gael gwybod mwy am Caerdydd AM BYTH a chymryd rhan yn gyffredinol, yna gallwch anfon e-bost atom yn a bydd aelod priodol y tîm yn dychwelyd atoch gyda’r wybodaeth sydd ei hangen arnoch.