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FOR Cardiff, Cardiff’s Business Improvement District (BID) is a business-led, not for profit organisation voted for by the city’s businesses with an ambitious plan to transform Cardiff city centre – making it more welcoming, vibrant and influential. To find out more about what we deliver for our members please click here.

Mae ‘FOR Cardiff’ yn cyn enw i ‘Ardal Gwella Busnes’ (Business Improvement District) Caerdydd. Yr ydym dan arweiniad busnesau, nid ar gyfer sefydliad dielw, pleidleisiwyd gan fusnesau y ddinas gyda’r cynllun uchelgeisiol i drawsnewid canol dinas Caerdydd – gan ei gwneud yn fwy croesawgar, bywiog a dylanwadol. I feindio allan beth rydym yn gyflawni am ein aeloday, cliciwch yma.

The Team

Adrian Field
BID Executive Director

Adrian has worked in Economic Development and City Centre Management for 20 years, beginning his career at the Chamber of Commerce in Worcester. An influential and respected senior Director, Adrian arrived at FOR Cardiff in 2017 after managing the Worcester BID for over 8 years where he set it up and led it through a successful second term ballot as well. He is Chair of the Cardiff Business Events Partnership and is also a Council member at The BID Foundation which represents many of the 328 BIDs in the UK.

Carolyn Brownell
Associate Director

Carolyn is a member of both the Chartered Institute of Marketing (CIM) and the Institute of Place Management (IPM) and has a BSc in Business Management with Marketing from Cardiff University.

Carolyn has over ten years’ experience in the marketing, managing and developing places across the UK and has held management roles at different BID locations. Within her role of Head of Marketing and Communications she delivers strategic guidance, organises and executes B2B/B2C marketing, events and communication activities to FOR Cardiff’s member businesses and promotes Cardiff as a destination of choice.

In 2019 Carolyn joined the board of Chwarae Teg and was nominated for the ‘Rising Star’ award at the Welsh Womens Awards.

Emily Cotterill
Head of Projects & Engagement

Emily has been with FOR Cardiff since the beginning, originally joining the team as a Project Co-ordinator in January 2017. A Cardiff University graduate, Emily also holds an MSc in Place Management & Leadership from Manchester Metropolitan University. She was elected a Fellow of the Institute of Place Management at the age of 26, the youngest person to have achieved this position. Emily is also a poet, her pamphlet The Day of the Flying Ants was selected by Carol Ann Duffy as a part of the 2019 Laureate’s Choice series, and she can often be found painting railings, picking up litter and, otherwise getting involved in the community through her volunteering with GoodGym Cardiff & The Vale.

Nigel Griffiths
Operations Manager

After 30 years of service Nigel recently retired from South Wales Police, where he was the Chief Inspector in Cardiff city centre responsible for operational policing. Nigel will primarily be responsible for the management of the team of Ambassadors. Nigel is married with two children and is a keen cyclist, often organizes international trips to explore new routes.

Ian Tumelty
Crime Reduction Manager

Ian spent 30 years with the South Wales Police, during which he played a leading role within the ground-breaking Targeting Alcohol Related Street Crime (TASC) and ‘Lions Breath’ multi-agency projects in Cardiff to reduce violence and alcohol misuse.

Ian has since worked as an independent advisor to the Home Office’s ‘Ending Gangs and Serious Youth Violence’ programme and as a member of its Peer Review Team. He was also appointed as a project delivery specialist LOCOG to manage the City operations and partnership negotiations for the successful delivery of the football events in Cardiff as part of the London 2012 Olympics.

Ian has two years’ experience as Business Crime Reduction Manager and is the current Chair of the Wales Against Business Crime Group and Wales representative on the National Association of Business Crime Partnerships.

Emma O'Donnell
Senior Marketing and Projects Officer

Originally from the North West of Ireland, Emma graduated from University College Dublin with a BA in English & Film before moving to Bristol to complete a MSc in Marketing Communications at the University of the West of England.

After graduating, Emma moved to Cardiff and joined FOR Cardiff in 2018 as an Administrator. Emma has grown with FOR Cardiff and is now our Senior Marketing & Projects Officer.

Responsible for running our social media channels, Emma is an Instagram addict who loves delivering customer facing campaigns. Emma is a huge music fan and travels across the UK to see her favourite musicians.

Louise O'Hanlon
Business Engagement Officer

With a fluent understanding of Welsh and a keen linguist who is currently learning Italian, Louise is an asset to the team. In her personal life, Louise has done some fantastic volunteer work with such as the event organisation and fundraising for the George Thomas Hospice. She is an advocate for healthy living and has represented Wales in running, completed the Three Peaks Welsh challenge for charity and organised a trip to the base camp of Everest in 1986. Professionally Louise has extensive experience working in Welsh Government managing their Voluntary Sector Grant Schemes and Wellbeing Activity Grant Schemes as well as roles in Charities developing programs for individuals with learning difficulties.

Mathew Hill
Business Engagement Officer

Mathew Hill is a man of many talents, an award-winning actor, casting Director for the BAFTA accredited IRIS Festival and trainer. Mathew was crucial component of the Meee Programme, (which trains individuals on Job seekers allowance in key skills to support their return to work), where his talent in identifying the areas that individuals needed support and providing a comprehensive plan for their development resulted in him being the highest rated trainer in Wales. Mathew has worked for FOR Cardiff previously as an Ambassador so his links with both the critical partners in the city centre and the business community are excellent, making him the ideal person for the Business Engagement Officer role.

Rhian Reynolds
Business Engagement Manager

Cardiff University alumni Rhian, graduated in 2014 with a BA in Journalism. She joined the FOR Cardiff team as a Business Liaison Officer in 2019, utilising her previous recruitment and account management experience to build strong relationships with our member businesses.

Now as Business Engagement Manager, she is responsible for managing our business engagement team, ensuring that we continue to openly communicate with our businesses, so they can fully benefit from FOR Cardiff and our services.

Outside of work Rhian is a massive animal lover, and the proud “mum” of a very spoilt cat and five chickens. She also loves travelling and is always planning her next holiday or trip away with her partner.

Andrew Noel
Administration Officer

Our Administrator, Andrew, is a graduate of the University of Aberystwyth, where he studied Fine Art and English Literature. Andrew is very well acquainted with the City Centre, having previously worked at local legends Spillers Records, as well as frequenting Womanby Street most evenings and weekends. Outside of work, Andrew plays in local group Blue Amber, enjoys catching the latest films at Cineworld or Chapter, and can often be found rooting around Troutmark for some deals on second hand books.



Cai has recently finished school and hopes to attend Cardiff University to pursue a career in engineering. During his time at school, he represented the class in the UKMT Maths Challenge and worked with Cardiff Met on an engineering project looking at innovative modes of transport for Cardiff. In his personal time, he enjoys playing a variety of sports including rugby, football and cricket.


Ciaran joins us with a diverse background covering photography, video production, social media, retail and customer service. With a degree from the University of South Wales in Media Production he has worked on some fascinating projects such as filming Merthyr Town FC games, a content creator for S4C, Cyfle & YouTube as well as a Production Assistant at Orchard Media & Events. He has also worked within hospitality and retail so brings a wealth of experience to the role.


Coel joins the team after recently leaving school and achieving some very impressive A Level results from Radyr Comprehensive School. His work experience to date includes working in hospitality as a bar man as well as a placement at Porsche. In his free time he enjoys sport and exercising at the gym.

Key Facts/FAQ


BIDs are an arrangement whereby businesses come together and decide which improvements they feel could be made in their city centre, and also how they will implement these improvements and what it will cost them. BIDs are financed and controlled by the businesses within the selected area. BIDs can run for a maximum of five years and during this time they must be able to show that they are benefitting the businesses that fund it.


Mae bid yn drefniant lle mae’r busnesau yn ddod at ei gilydd ac yn penderfynu beth y gellid gwneud I gwelliannau y canol o’r dinas, a hefyd sut y byddant yn gweithredu’r gwelliannau hyn a beth fydd y gost iddynt. Maent yn cael ei hariannu a’u rheoli gan y busnesau o fewn yr ardal dan sylw. Gall BID para am uchafswm o bum mlynedd, ac yn ystod y cyfnod hwn rhaid iddynt allu dangos fod yn elwa busnesau sy’n ei ariannu ac yn gwella’r dinas.


Cardiff is a thriving city centre of regional and national importance, yet it needs to raise its game and invest to remain competitive in the face of growing competition. It will need to do this against the background of tighter public sector finances and other cities who already have BIDs in place injecting several hundred thousand pounds a year into their locations. By obtaining BID status for Cardiff City Centre enables the private sector (retail, leisure, tourism, office and commercial) to decide the projects and services that should be delivered in their area to ensure that Cardiff has a stronger profile, attracting visitors, increasing footfall, more spending, directly supporting businesses and encouraging investment.


Mae Caerdydd yn ddinas lewyrchus o bwysigrwydd rhanbarthol a chenedlaethol, ac eto mae angen iddo godi ei gêm a buddsoddi er mwyn parhau’n gystadleuol yn wyneb cystadleuaeth gynyddol. Bydd angen i wneud hyn yn erbyn cefndir dynn y sector cyhoeddus a dinasoedd eraill, sydd eisoes â bidiau ar waith sydd yn chwistrellu sawl can mil o bunnoedd y flwyddyn yn eu lleoliadau. Drwy gael statws BID am ‘For Cardiff’ mae canol dinas Caerdydd yn galluogi’r sector preifat hamdden, twristiaeth, swyddfa a masnachol i benderfynu ar brosiectau a gwasanaethau y dylid eu darparu yn eu hardal er mwyn sicrhau bod.


It’s up to you as a business to help shape what the BID in Cardiff might deliver. BIDs can deliver any projects or services that are agreed by the businesses in the BID area. These projects must go over and above anything that is already provided through business rates and by the local authority.


Mae’n lan I chi fel busnes i helpu i lunio’r hyn y gallai BID yng Nghaerdydd ei gyflawni. Gall BID’s gyflawni unrhyw brosiectau neu wasanaethau y cytunir arnynt gan y busnesau yn ardal yr BID. Rhaid i’r prosiectau hyn fynd y tu hwnt i unrhyw beth a ddarperir eisoes drwy ardrethi busnes a gan yr awdurdod lleol. proffil cryfach gan Caerdydd. Maent yn eisiau denu ymwelwyr,codi’r rhif o’r ymwelwyr, cael mwy o wariant yn y busnesU, cefnogi busnesau yn uniongyrchol ac annog buddsoddi.


The aims of a BID are decided by the businesses in the area. Initially these are identified through a business survey and meetings. After this, your priorities for the Cardiff BID will be drafted and you will be invited to attend one of a series of informal business meetings where you will be updated on the progress of the BID and you will be able to ask questions and give feedback – this is part of the detailed consultation phase. After this, the Task Group (made up of businesses broadly reflecting the make up of the area) will assist in producing a draft business plan which will then be sent directly to you before being finalised. Lastly, there will be a confidential vote on whether you wish to say yes to a BID in Cardiff.


Penderfynir ar nodau BID gan y busnesau yn yr ardal. I ddechrau nodir trwy arolwg busnes a chyfarfodydd. Ar ôl hyn, bydd eich blaenoriaethau ar gyfer BID Caerdydd yn cael ei ddrafftio, a bydd yn eich gwahodd i fynychu un o gyfres o gyfarfodydd busnes anffurfiol lle bydd eich diweddaru ar y cynnydd yr BID, a byddwch yn gallu gofyn cwestiynau a rhoi adborth. Mae hyn yn rhan o y cyfnod ymgynghori manwl. Ar ôl hyn, bydd y grŵp gorchwyl (yn cynnwys busnesau fras adlewyrchu cyfansoddiad yr ardal) yn helpu i gynhyrchu cynllun busnes drafft a gaiff ei anfon uniongyrchol i chi cyn cael eu cwblhau. Yn olaf, cynhelir pleidlais gyfrinachol ar beth yr ydych yn dymuno dweud, ie neu na am BID yng Nghaerdydd.


BIDs have the ability to increase footfall to an area, reduce business costs and improve services. As they can run for up to five years they also give businesses the opportunity to plan ahead. BIDs put the control into the hands of the businesses themselves. BIDs do not substitute services provided through business rates, they must provide additional services.


Mae BID gyda’r cynigion i gallu gynyddu nifer yr ymwelwyr i’r ardal, lleihau costau busnes a gwella gwasanaethau. Fel y gellir eu rhedeg am hyd at bum mlynedd maent hefyd yn rhoi busnesau y cyfle i gynllunio ymlaen llaw. Mae BID’s yn rhoi rheolaeth yn nhwylo busnesau eu hunain. Mae BID’S ddim yn disodli’r gwasanaethau amod drwy ardrethi busnes, rhaid iddynt ddarparu gwasanaethau ychwanegol.