Major events can drive significant increases in footfall, particularly from visitors who may be unfamiliar with Cardiff. 

Consider: 

• Increasing stock levels of popular products. 

• Positioning impulse-purchase items near entrances and tills. 

• Reviewing staffing arrangements during peak periods. 

• Extending opening hours where appropriate. 

Make Your Storefront Work Harder 

Many visitors will make spontaneous purchasing decisions. 

Ensure your business stands out through: 

• Strong window displays. 

• Clear external signage. 

• Seasonal and event-related merchandising. 

• Promotional messaging visible from the street. 

Capture New Customers 

Summer events provide an opportunity to introduce your business to new audiences. 

Consider: 

• Event-themed promotions. 

• Exclusive event-day offers. 

• Loyalty incentives. 

• Discount vouchers for future visits. 

• Encouraging customers to follow your social channels. 

Support Visitor Experience 

Visitors often value speed and convenience. 

Where relevant: 

• Offer click-and-collect services. 

• Promote gift cards. 

• Create easy-to-shop product bundles. 

• Ensure queues are managed efficiently during peak periods.