At FOR Cardiff, we know that the city centre’s success is driven by the people who go above and beyond every day. That’s why we’re delighted to announce the first recipients of our Local Hero Awards, recognising individuals who make an exceptional contribution to their workplaces, communities and Cardiff as a whole.
These inspiring individuals were nominated by colleagues and peers who wanted to recognise their dedication, kindness and commitment to making a difference.
Lee Goodman – St David’s Dewi Sant (Retail)
Lee Goodman, Deputy Security Supervisor at St David’s Dewi Sant, was recognised for his extraordinary commitment to helping others both in and outside of work. Alongside his role in the centre’s security team, Lee volunteers as a Community First Responder with the Welsh Ambulance Service and has already dedicated more than 500 hours of his own time to supporting the community.
Whether attending emergencies, delivering CPR and first aid awareness sessions, or mentoring fellow responders, Lee’s dedication to public service makes him a truly deserving Local Hero.
Joanne Bates – Mott MacDonald (Professional Services)
Joanne Bates, UK Ecology Lead at Mott MacDonald was nominated for her unwavering support of colleagues. Joanne plays a vital role in mentoring and developing the next generation of ecologists. Her willingness to share knowledge, champion collaboration and encourage others to embrace new opportunities has made a lasting impact on her team.
Joanne’s leadership and commitment to helping others succeed exemplify the spirit of the Local Hero Awards.
Giovanni Malacrino – Giovanni’s (Day Hospitality)
For more than four decades, Giovanni Malacrino has been a familiar and much-loved figure in Cardiff. As founder of Giovanni’s, Wales’ longest-established independent family-run Italian restaurant, he has helped create a welcoming and vibrant city centre.
Beyond his business achievements, Giovanni has spent years supporting charitable causes, helping vulnerable people, championing young people and raising funds for good causes. His generosity, community spirit and dedication to Cardiff have touched countless lives, making him a truly worthy recipient.
Nick Newman – Croeso Pubs (Night Hospitality)
Nick Newman, Area Manager of Croeso Pubs and Cardiff Night Forum Director, has spent more than 22 years championing Cardiff’s night-time economy and helping establish the city as a leading example of best practice within the hospitality and licensed trade sectors.
His tireless advocacy, leadership and commitment to supporting the industry have had a lasting impact on Cardiff’s reputation as a vibrant and welcoming destination after dark.
Mathew David – Iris Prize LGBTQ+ Film Festival (Not-for-Profit)
As Jury Coordinator for the Iris Prize LGBTQ+ Film Festival since 2014, Mathew David has played a pivotal role in creating memorable experiences for international guests and showcasing Cardiff on a global stage.
Known for his warmth, diplomacy and enthusiasm, Mat consistently goes above and beyond to ensure visitors feel welcome while connecting them with city centre businesses and experiences. His dedication has helped make the festival, and Cardiff itself, a place people are eager to return to year after year.
Thank You to Our Local Heroes
These five individuals represent just a small sample of the incredible people working across Cardiff city centre. Their passion, generosity and commitment help make Cardiff a better place to work, visit and enjoy.
Congratulations to all of our first Local Hero Award winners, and thank you for everything you do for our city.