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FOR Cardiff has launched a spectacular gingerbread house on the Hayes as part of the #GingerbreadMun campaign.
The giant gingerbread house appeared magically overnight outside Cardiff Central Library to encourage more visitors to the city this December.
With scented smoke bellowing from the chimney, decorations of icing, candy canes and sweets, the gingerbread house is a feast for the senses for visitors coming to Cardiff to do their Christmas shopping.
The #GingerbreadMun campaign aims to draw more visitors to the city centre through special prize giveaways and a programme of festive entertainment. Every Thursday to Sunday throughout December, a team of Christmas Elves will be at the gingerbread house to take pictures and giveaway delicious ginger-flavoured Welsh cakes, affectionately named #GingerbreadMun.
Each day, one lucky person will be in with a chance of winning a fantastic prize. All they need to do is find the lucky golden ticket hidden inside one of the #GingerbreadMun.
But it’s not just about increased footfall, FOR Cardiff hope that people visiting the gingerbread house over the festive period will make a donation to help reduce homelessness in Cardiff through Give DIFFerently.
Interactive donation points have been installed on the windows of the house so people can easily donate to the GiveDIFFerently fund. Members of the public can simply tap their phone on the window or scan a QR code to make an online donation.
For every tap or scan, 100% of the money raised will contribute to small grants, distributed through the city’s frontline services to those who are currently experiencing homelessness or at risk of homelessness. Find out more about GiveDIFFerntly.
Adrian Field, FOR Cardiff Executive Director said:
“Our remit at FOR Cardiff is to make Cardiff a welcoming and vibrant place for everyone and Christmas is certainly the busiest time of year for the city centre. We want people to visit the #GingerbreadMun House to take in the festive atmosphere and support the high street this Christmas, including independent traders. It’s also important to remember that it’s the most difficult time of year for homeless people who are sleeping rough in the capital. Which is why we’ve added the contactless donation points to the windows. We really hope visitors love it as much as we do.”
Visit the #GingerbreadMun House this December to enjoy the season’s festivities, have the chance to win fantastic prizes and help those at risk of homelessness this Christmas.