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South Wales Police Launch Designated Drive Scheme ‘DES’
<< Back Posted on 6th December 2022

By Emma O'Donnell

Marketing and Events Manager

South Wales Police Launch Designated Drive Scheme ‘DES’

As part of Cardiff & Vale’s drink drive campaign, South Wales Police alongside thirteen pubs and restaurant have launched their DES (Designated Driver) Scheme.

Ahead of the busy Christmas period, the thirteen licensed premises will offer free draught soft drinks to designated drivers. A designated driver is someone who abstains from drinking alcohol to act as the responsible driver.

The aim of the scheme is to promote responsible drinking with road safety in mind. Claire Dewhurst, South Wales Police licensing Officer said:

“‘I am really proud to have launched I’m DES’ (Designated Driver) Scheme, the first in Wales. Within the short period of time so many premises are on board to support this worthwhile initiative. Be a hero! Be a DES! And if you’d like to join the scheme then please contact your local licensing team.

‘The scheme has already proved to be really successful. We are encouraging everyone to participate especially during this festive period when everyone is out enjoying themselves. We all know it can sometimes be a burden being the designated driver but we are hopeful that this scheme will encourage more people to be aware of drink driving and the importance of being safe on the roads.”

If you are a premise interested in signing up to the scheme, get in contact with the South Wales Police licensing team.

The premises currently involved in the DES scheme are:

  • The Vale of Glamorganshire Golf Club, Lavernock Road, Penarth
  • Brew Monster Tap House, 31 High Street, Cardiff
  • Revolution, 9-11 Castle St, Cardiff
  • Retro Lounge, 7 Mill Lane, Cardiff
  • Brewhouse, Brewery Quarter, Cardiff
  • The Park, Park Crescent, Barry
  • The Admiral Napier, 239 Cowbridge Rd East, Canton, Cardiff
  • The Cornwall, 92 Cornwall Street, Cardiff
  • The Village Inn, Croescadarn Road, Cardiff
  • Hollybush Pub, Glyn Coed Road, Cardiff
  • The Dock Bar and Kitchen, Mermaid Quay, Cardiff Bay
  • Metros Nightclubs, 10 Bakers Row, Cardiff
  • The Philharmonic, 76-77 St Mary Street, Cardiff