Restaurants, cafés, bars and hotels are likely to experience increased demand before and after events. 

Consider: 

• Reviewing booking policies and capacity. 

• Scheduling additional staff where required. 

• Planning stock levels for high-volume items. 

• Briefing teams on expected busy periods. 

• Extending trading hours where appropriate. 

Maximise Pre and Post Event Trade 

Visitors often look for convenient options around event times. 

Opportunities may include: 

• Pre-event dining packages. 

• Express menus. 

• Grab-and-go food and drink options. 

• Post-event offers. 

• Group bookings and promotions. 

Improve Service Flow 

Efficient service is particularly important during busy periods. 

Consider: 

• Simplified menus during peak times. 

• Dedicated ordering or collection points. 

• Additional outdoor seating where appropriate. 

• Clear signage for customers. 

• Queue management plans. 

Encourage Longer Dwell Time 

Creating an enjoyable atmosphere can increase customer spend and repeat visits. 

Simple enhancements might include: 

• Seasonal food and drink specials. 

• Music-themed offers. 

• Comfortable seating areas. 

• Outdoor activation where possible. 

• Event-related experiences or promotions.