This area is exclusively for members of FOR Cardiff, this is where you can register/request ‘The Card’ and see the 100+ offers available to our members. If you're not sure if you're a member please check here or email us on

Dont have an account? Sign up
FOR Cardiff Launch the City Ambition Fund – a new funding stream for Cardiff
<< Back Posted on 14th April 2022

By Emily Cotterill

Head of Projects and Engagement

FOR Cardiff Launch the City Ambition Fund – a new funding stream for Cardiff

FOR Cardiff have launched the City Ambition Fund – a £50,000 pot of funding to support projects that will contribute to the future of our city centre.

During consultation last year FOR Cardiff members told us that they would like to see a clearer and more strategic approach to the funding and sponsorship offered by FOR Cardiff and this fund is a direct response to that feedback.

Applications are encouraged from businesses, organisations and individuals across Cardiff and beyond to support projects that will:

  • Directly impact multiple business’s recovery from the Covid-19 pandemic
  • Help Cardiff businesses transition to the green economy
  • Help the central Cardiff economy adapt to the hybrid working model
  • Position the city centre as a leisure and culture destination of choice, making the city fun, open, and accessible
  • Centre equality, diversity, and inclusion in the Cardiff business community
  • Improve the public environment of Cardiff

Adrian Field, Executive Director of FOR Cardiff said:

We know that Cardiff is full of potential and we want to use the City Ambition Fund to unlock that potential.

If you’re working on a project that could be great for Cardiff city centre then we want to hear from you. If you’ve never submitted a funding application for then we’d encourage you to give it a try.

Please get in touch if you’d like to chat things through informally – we want to hear and fund new voices and new pieces of work with this project.’

Find out more about the fund and how to apply here.