This area is exclusively for members of FOR Cardiff, this is where you can register/request ‘The Card’ and see the 100+ offers available to our members. If you're not sure if you're a member please check here or email us on

Dont have an account? Sign up
Give DIFFerently
<< Back Posted on 13th December 2021

By Carolyn Brownell

Give DIFFerently

Project Lead: Adrian Field & Carolyn Brownell

It is one of the most complex issues for many cities: homelessness and rough sleeping. In response to this, and our members consistently highlighting it as their number one concern, we created Give DIFFerently.

The Give DIFFerently fund helps existing homeless charities support the people they work with via small grants. Grants of up to £750 are spent on essentials that aid a person’s personal development plan – the aim is to provide individual solutions to their issues. We have had some fantastic case studies outlining the success of the fund, which can all be found on – evidence that this fund needs to continue.

Through the BID 2 consultation, there has been huge support for expanding this scheme, and we will do this by raising its profile and ensuring we can raise significant funds for this essential cause. We will work with businesses to bring in more contactless donation points across the city and run campaigns to raise awareness of this alternative way of donating to the homeless community.

One of the few positives of the pandemic has been that (at the time of writing, March 2020) the number of rough sleepers in Cardiff city centre has dropped to single figures, the lowest it has been in recent times. This is an enormous opportunity for Cardiff to keep this figure low and aspire to a zero figure. We will work with partners and continue to sit on key strategic and operational groups and boards to support this cause.

We will maintain and expand the Cardiff Homeless Charter, which helps unite people, schools, and businesses to tackle homelessness together. Pledges are made that provide alternative ways to give, such as time, employment, and skills to make a real difference.

We have also provided support to members who wanted to educate and train their staff on how best to deal with this complex issue, by hosting a series of briefing sessions. We will continue to do this, as well as conducting meetings to understand our members’ concerns around homelessness and work closely to signpost them to the appropriate agencies, and support where it is appropriate for us to do so.


Posted on 13 December 2021 Deliver
Partnership Working
Project Lead: Adrian Field   Cardiff is at a pivotal moment that will define its future fortunes. Numbers of empty commercial units have increased, the challenges from Brexit continue to evolve, and competition from neighbouring cities…
Posted on 13 December 2021 Deliver
Student Retention and Development
Project Lead: Emily Cotterill Students make up a significant proportion of Cardiff’s population and make an enormous contribution to the economy, with students in 2019 generating £696 million of regional GVA. Working in partnership with the…
Posted on 13 December 2021 Deliver
Free member training
Project Lead: Carolyn Brownell and Nia Wood-Gaiger  Our fully funded training programme is one of our most in demand projects, with hundreds of businesses saving thousands of pounds annually We will not only retain this project…
Posted on 13 December 2021 Deliver
Cardiff Against Business Crime (CABC)
Project Lead: Ian Tumelty The CityNet radio system has resulted in significant savings and superior service for hundreds of city centre businesses, with 78% of businesses rating this service as excellent. In addition to continuing with…
Posted on 13 December 2021 Deliver
The Business Engagement Team
Project Leads: Emily Cotterill & Sophie Puet Consultation with our members in advance of the 2021-2026 business plan, demonstrated that businesses wanted more specialised and tailored relationships with the FOR Cardiff team. The Business Engagement Team…
Posted on 13 December 2021 Deliver
Best Bar None
The Best Bar None accreditation scheme, supported by the Home Office and drinks industry, aims to improve standards in the evening and nighttime economy. We will continue to provide these assessments and templates at no cost…
Posted on 13 December 2021 Deliver
Purple Flag
Project Lead: Ian Tumelty The Association of Town and City Management (ATCM) Purple Flag accreditation has been awarded to Cardiff for the last 3 years. Due to our exemplary partnership working and annual commitment to improving…
Posted on 13 December 2021 Deliver
Night Marshals
As one of the UK’s major event locations, Cardiff’s economy is heavily reliant on our hospitality industry, particularly the evening and night-time economy. A crucial part of the safe and efficient running of the city centre,…
Posted on 13 December 2021 Deliver
The Cleansing Team
Project Lead: Nia Wood-Gaiger FOR Cardiff fund a Cleansing Team to jet-wash, remove gum and remove graffiti across Cardiff city centre. We believe that the look and feel of a location is critical to customer experience,…