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The FOR Cardiff Gift Card
<< Back Posted on 13th December 2021
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By Carolyn Brownell

The FOR Cardiff Gift Card

Project Lead: Emily Cotterill

The FOR Cardiff gift card expanded at the end of our first term to include not just independents, but also national businesses as well. This led to doubled sales over Christmas 2020, with no increase in marketing spend. Being able to offer a wider choice and a better representation of the city centre, clearly resonated with our customers and we will grow on this success.

The gift card will have a dedicated marketing budget to continuously promote it as the card of choice, offering consumer facing businesses the chance to benefit more from this scheme as it continues to grow.

One of our big aspirations for our second term, is to develop into the business-to-business market, whether it be a staff incentive scheme, awards or presents, we want the FOR Cardiff gift card to be the card of choice for corporate orders. Not only do you get to reward or thank your staff, but the spend stays local and supports your fellow businesses at a time when they need it most.

To find out more about the gift card and to sign up please click here.

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