fbpx Cardiff has successfully renewed its Purple Flag accreditation - FOR Cardiff


This area is exclusively for members of FOR Cardiff, this is where you can register/request ‘The Card’ and see the 100+ offers available to our members. If you're not sure if you're a member please check here or email us on info@forcardiff.com

Dont have an account? Sign up
Cardiff has successfully renewed its Purple Flag accreditation
<< Back Posted on 26th January 2020
Pinned Welcoming Welcoming

By Carolyn Brownell

Cardiff has successfully renewed its Purple Flag accreditation

Cardiff has successfully renewed its Purple Flag accreditation after evidencing for the second time that it is has an excellent offering for an entertaining, diverse, safe and enjoyable night out.

An application led by FOR Cardiff and involving partners including South Wales Police, Cardiff Council, British Transport Police, Cardiff Licensees Forum, Street Pastors and a host of cultural venues and attractions was scored against the five core standards. These include being safe and welcoming, the accessibility of the area and the provision of a diverse choice of leisure and entertainment activities available to all.

Enhancing the perception of safety in Cardiff city centre has been a new focus for this year’s application through the production and promotion of a Purple Flag video which achieved a reach 79,805 in its first week across YouTube, Facebook, Twitter and Instagram. Cardiff University, University of South Wales and Cardiff & Vale College have also agreed to show the video at all their open days both locally and internationally and have shared it on their social media channels reaching 344,432 people across the globe.

New for the latest application was the rollout of the Best Bar None scheme which ensures the highest standards in licensed premises. This has been delivered at zero cost to premises within the Purple Flag area and 34 premises are currently working towards accreditation. FOR Cardiff has funded the training of four staff who will carry out the assessments.

FOR Cardiff has also continued to provide training sessions for club and pub staff, fund the Night Marshals team, manage the CityNet Radio system as well as financially supporting different initiatives for students such as the Safety Bus.

Adrian Field, Executive Director of FOR Cardiff said:

“Our mission at FOR Cardiff is to make sure the city centre is a welcoming and safe environment that can be enjoyed by everyone. Cardiff can officially continue to be recognised for its varied cultural offering and its safety. FOR Cardiff are proud to lead on obtaining the Purple Flag award for the second year running and delighted we have been successful in retaining it.”



Posted on 12 November 2018 Welcoming
FOR Cardiff re-open city centre churchyard gardens to the public
Following a period of closure, St John’s Gardens in the heart of the city centre has been given a fresh lease of life. Today (12th November 2018), FOR Cardiff, the city’s business improvement district, has re-opened…
Posted on 26 April 2018 Welcoming
FOR Cardiff Night Marshals
FOR Cardiff announces new Night Marshal scheme   The scheme has been created to improve safety in the city centre at night  FOR Cardiff has announced it will be funding a team of ten Night Marshals to…
Posted on 5 March 2018 Welcoming
We're delighted to announce the permanent extension of our deep cleansing programme across the city, following the success of its six-month pilot scheme. The commitment to keep Cardiff looking spick and span is part our pledge to make the…
Posted on 22 December 2017 Welcoming
FOR Cardiff have also set up a new Business Crime Reduction Partnership (BCRP) entitled Cardiff Against Business Crime (CABC). This new partnership has a Board of Management with commitments from varying sectors and these include Cardiff…
Posted on 22 December 2017 Welcoming
Cardiff has spent several summers without floral decoration. From the end of May the BID will be bringing colour back into the city by installing 380 hanging baskets and 30 three tier planters in locations across…