Created in 2019, The Card is a discount and events scheme available to employees that work at FOR Cardiff member businesses.
Members can sign-up to access exclusive discounts at Cardiff city centre shops, restaurants, bars, entertainment venues and more. The Card encourages workers away from their desks, counters and staff rooms, to experience the best that Cardiff has to offer.
Over 15,000 employees have registered online and there are approximately 40,000 physical cards in circulation. We also run a private Facebook group for The Card Members where we post about offers and events.
This presents a great opportunity to businesses to promote their product or service to a local audience. Business can also add their own offers when registered as a Business Manager – meaning they’re in control of what offers or discounts they’d like to promote.
Funding from the Welsh Government’s Transforming Towns fund supported the development of an app for The Card. Available on both Apple and Android devices, the app allows members to use their smartphone to sign-up, access their membership card and view discounts and events across the city centre.
We want The Card to be a hub of activity and a community for employees in the city centre. That’s why we organise several events each year to encourage employees to get to know their colleagues and discover new businesses.
We’ve organised events with The Botanist, Heidi’s Bier Bar, Scaredy Cats Café Bar, The Cocktail Club and Morphe. Members enjoyed perks such as complimentary food and drink, free make-up sessions and the chance to experience a venue before it opens. Each event has sold-out and in 2022, employees rated The Card events 4.7/5.
Not only do The Card events benefit employees, they also give businesses a unique opportunity to showcase their venue to city centre workers. Many businesses have used The Card as part of their venue launch strategy – tapping into a market of engaged customers.
To find out more about The Card and sign-up, please click here.
Please email thecard@forcardiff.com if you are interested in adding an offer or running an event.