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The Card
<< Back Posted on 13th December 2021
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By Carolyn Brownell

The Card

Project Lead: Carolyn Brownell

Approximately 100,000 workers visit Cardiff city centre every day, and 40,000 of our members’ employees have The Card, which allows them to access discounts, events, and experiences.  We believe that The Card can be pivotal in the reopening and resurrection of the city centre, providing businesses with a vehicle to tap into new audiences and encourage workers away from their desks, counters and staff rooms, to experience the best that Cardiff has to offer.

One of the positive elements that came from the pandemic was people’s emerging passion for their community. People wanted to feel they were a part of something and wanted to see how they could reach out and meet their neighbours. We want The Card to grow to create a hub of activity and community for employees in the city centre. Other BIDs have created everything from choirs, to Olympic games and cheese tasting events, and we want to know what you’d like to see us deliver, to safely create a unique city-wide employee benefit for you and your staff.

To find out more about The Card and learn how to add an offer from your business click here.


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Art & Culture Focus
Project Lead: Emily Cotterill Public art and making culture accessible has been proven to not only revitalise tired buildings and vacant sites, but  also transform entire areas. Glasgow created a mural trail which has had a…
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Environmental Projects
Project Leads: Emily Cotterill & Nia Wood-Gaiger Environmental concerns are increasingly high on our members’ agenda and we are keen to work with businesses to help Cardiff transition to a greener economy. We have worked with…
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Transforming Public Spaces
Project Lead: Emily Cotterill As Wales’ capital city there is an expectation of how the city should present itself and welcome visitors. There are examples of how Cardiff does an excellent job in many areas, such…
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Project Lead: Carolyn Brownell Cardiff has the elements that you associate with a major city and Christmas, a big wheel, ice rinks, Christmas lights and a festive market. However, what differentiates Cardiff and puts it on…
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The FOR Cardiff Gift Card
Project Lead: Emily Cotterill The FOR Cardiff gift card locks spend into the city centre providing a direct financial return for our participating members. In the first year of the second BID term the gift card…
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Award winning events
Project Lead: Carolyn Brownell Every experiential event that FOR Cardiff delivered in our first term led to a significant increase in footfall at its launch. We believe this is because we created unique moments and experiences…
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City of Arcades
Project Lead: Carolyn Brownell Before FOR Cardiff created the award winning City of Arcades brand, one of Cardiff’s strongest assets was not leveraged enough to create a true unique selling point for the city. Our campaigns…