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Award winning events
<< Back Posted on 13th December 2021
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By Carolyn Brownell

Award winning events

Project Lead: Carolyn Brownell

Every experiential event that FOR Cardiff delivered in our first term led to a significant increase in footfall at its launch. We believe this is because we created unique moments and experiences for visitors, residents, and workers. Whether that was enormous inflatable daffodils 60 metres in the sky to celebrate St David’s Day, a giant gingerbread house arriving on the Hayes overnight, or 206,000 people visiting Cardiff for the inaugural City of Arcades Day.

Not only did these events create a buzz and excitement around the city centre, but they saw significant increases in spend and profile. This success has been acknowledged by our multiple award wins for these experiences. We will build on those successes and specifically look at ways we can celebrate Welsh culture and put Wales’ capital city on the map via these moments.


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Art & Culture Focus
Project Lead: Emily Cotterill Public art and making culture accessible has been proven to not only revitalise tired buildings and vacant sites, but  also transform entire areas. Glasgow created a mural trail which has had a…
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Environmental Projects
Project Leads: Emily Cotterill & Nia Wood-Gaiger Environmental concerns are increasingly high on our members’ agenda and we are keen to work with businesses to help Cardiff transition to a greener economy. We have worked with…
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Transforming Public Spaces
Project Lead: Emily Cotterill As Wales’ capital city there is an expectation of how the city should present itself and welcome visitors. There are examples of how Cardiff does an excellent job in many areas, such…
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Project Lead: Carolyn Brownell Cardiff has the elements that you associate with a major city and Christmas, a big wheel, ice rinks, Christmas lights and a festive market. However, what differentiates Cardiff and puts it on…
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The FOR Cardiff Gift Card
Project Lead: Emily Cotterill The FOR Cardiff gift card locks spend into the city centre providing a direct financial return for our participating members. In the first year of the second BID term the gift card…
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The Card
Project Lead: Carolyn Brownell Approximately 100,000 workers visit Cardiff city centre every day, and 40,000 of our members’ employees have The Card, which allows them to access discounts, events, and experiences.  We believe that The Card…
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City of Arcades
Project Lead: Carolyn Brownell Before FOR Cardiff created the award winning City of Arcades brand, one of Cardiff’s strongest assets was not leveraged enough to create a true unique selling point for the city. Our campaigns…