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<< Back Posted on 13th December 2021
Enhance Pinned Enhance

By Lloyd


Project Lead: Carolyn Brownell

Cardiff has the elements that you associate with a major city and Christmas, a big wheel, ice rinks, Christmas lights and a festive market. However, what differentiates Cardiff and puts it on a par with other European capital cities?

We want Cardiff to have the confidence of our competing capitals, and to do that we will invest in bringing a world first Christmas experience to Cardiff. This experience would be installed for a couple of months, to ensure that footfall would be consistently high, rather than having a burst of activity over a day as Cardiff has done in the past. It will also bring the profile that Wales’ capital deserves for our Christmas offering.


Posted on 13 December 2021 Pinned Enhance
Art & Culture Focus
Project Lead: Emily Cotterill Public art and making culture accessible has been proven to not only revitalise tired buildings and vacant sites, but  also transform entire areas. Glasgow created a mural trail which has had a…
Posted on 13 December 2021 Pinned Enhance
Environmental Projects
Project Leads: Emily Cotterill & Nia Wood-Gaiger Environmental concerns are increasingly high on our members’ agenda and we are keen to work with businesses to help Cardiff transition to a greener economy. We have worked with…
Posted on 13 December 2021 Pinned Enhance
Transforming Public Spaces
Project Lead: Emily Cotterill As Wales’ capital city there is an expectation of how the city should present itself and welcome visitors. There are examples of how Cardiff does an excellent job in many areas, such…
Posted on 13 December 2021 Pinned Enhance
The FOR Cardiff Gift Card
Project Lead: Emily Cotterill The FOR Cardiff gift card locks spend into the city centre providing a direct financial return for our participating members. In the first year of the second BID term the gift card…
Posted on 13 December 2021 Pinned Enhance
The Card
Project Lead: Carolyn Brownell Approximately 100,000 workers visit Cardiff city centre every day, and 40,000 of our members’ employees have The Card, which allows them to access discounts, events, and experiences.  We believe that The Card…
Posted on 13 December 2021 Pinned Enhance
Award winning events
Project Lead: Carolyn Brownell Every experiential event that FOR Cardiff delivered in our first term led to a significant increase in footfall at its launch. We believe this is because we created unique moments and experiences…
Posted on 13 December 2021 Pinned Enhance
City of Arcades
Project Lead: Carolyn Brownell Before FOR Cardiff created the award winning City of Arcades brand, one of Cardiff’s strongest assets was not leveraged enough to create a true unique selling point for the city. Our campaigns…