FOR Cardiff aims to elevate Cardiff’s Christmas profile through a comprehensive paid and organic marketing campaign. By collaborating with the tourism sector and key partners, we actively promote Cardiff during the festive season, aiming to help Cardiff stand out among other competing cities.
Our efforts spotlight the city’s diverse offerings, encompassing hospitality venues, Winter Wonderland, St David’s shopping centre, and the arcades.
For Christmas 2025, we launched our A Very Cardiff Christmas campaign, showcasing the incredible hospitality, retail and festive experiences on offer across Cardiff city centre. As part of the campaign, we also unveiled two brand-new festive light projections created by renowned light artists Illuminos, transforming Cardiff Market and Cardiff Central Station into breath taking festive landmarks filled with light, colour and poetry.
For Christmas 2024, in partnership with Christmas at Bute Park, we brought the state-of-the-art Light of Winter Trail to Cardiff city centre. This illuminated trail of 11 light and sound installations was free to enjoy and ran from 14th November – 5th January 2025.
The trail includes ‘Cardiff Aurora’, a light and sound projection onto Cardiff Central Station that ran from 5pm – midnight every evening, ‘Illuminated Reeds Symphony’, and festive lighting on the entrances to Cardiff’s historic arcades.
For Christmas 2022, we installed a light and sound installation in St John’s Gardens called the Light of Winter or Goleuni’r Gaeaf in Welsh. The free family-friendly experience was promoted by Strictly Come Dancing star Amy Dowden and her partner Lloyd Griffiths.