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Representing Cardiff city centre businesses through the delivery of projects and campaigns that enhance the experience of Wales’ capital. Not sure if you are a member? View our members directory or contact us.  

Enhance

Projects that will bring residents, employees, and visitors back into the heart of the city. Celebrating what makes our city great, through art and culture and future-proofing it for the younger generations through an environmental focus.
Posted on 13 December 2021
Transforming Public Spaces
Project Lead: Emily Cotterill As Wales’ capital city there is an expectation of how the city should present itself and welcome visitors. There are examples of how Cardiff does an excellent job in many areas, such…
Posted on 13 December 2021
Christmas
Project Lead: Carolyn Brownell Cardiff has the elements that you associate with a major city and Christmas, a big wheel, ice rinks, Christmas lights and a festive market. However, what differentiates Cardiff and puts it on…
Posted on 13 December 2021
The FOR Cardiff Gift Card
Project Lead: Emily Cotterill The FOR Cardiff gift card expanded at the end of our first term to include not just independents, but also national businesses as well. This led to doubled sales over Christmas 2020,…
Posted on 13 December 2021
The Card
Project Lead: Carolyn Brownell Approximately 100,000 workers visit Cardiff city centre every day, and 40,000 of our members’ employees have The Card, which allows them to access discounts, events, and experiences.  We believe that The Card…
Posted on 13 December 2021
Award winning events
Project Lead: Carolyn Brownell Every experiential event that FOR Cardiff delivered in our first term led to a significant increase in footfall at its launch. We believe this is because we created unique moments and experiences…
Posted on 13 December 2021
City of Arcades
Project Lead: Carolyn Brownell Before FOR Cardiff created the award winning City of Arcades brand, one of Cardiff’s strongest assets was not leveraged enough to create a true unique selling point for the city. Our campaigns…

Deliver

Projects that produce physical results through initiatives that make Wales’ capital a cleaner, safer, and more supportive city. Whilst enabling our staff, students, graduates, and partners to flourish through training, career progression and targeted investment.
Posted on 13 December 2021
Cardiff Against Business Crime (CABC)
Project Lead: Ian Tumelty The CityNet radio system has resulted in significant savings and superior service for hundreds of city centre businesses, with 78% of businesses rating this service as excellent. In addition to continuing with…
Posted on 13 December 2021
The Business Engagement Team
Project Lead: Emily Cotterill To ensure we are delivering a return on investment, prioritising and offering projects that reflect your requirements, we need to engage with you on a regular basis. A dedicated team with allocated…
Posted on 13 December 2021
Best Bar None
Project Lead: Nigel Griffiths The Best Bar None accreditation scheme, supported by the Home Office and drinks industry, aims to improve standards in the evening and nighttime economy. We will continue to provide these assessments and…
Posted on 13 December 2021
Purple Flag
Project Lead: Ian Tumelty The Association of Town and City Management (ATCM) Purple Flag accreditation has been awarded to Cardiff for the last 3 years. Due to our exemplary partnership working and annual commitment to improving…
Posted on 13 December 2021
Night Marshals
Project Lead: Nigel Griffiths As one of the UK’s major event locations, Cardiff’s economy is heavily reliant on our hospitality industry, particularly the evening and night-time economy. A crucial part of the safe and efficient running…
Posted on 13 December 2021
The Cleansing Team
Project Lead: Nigel Griffiths During the BID 2 consultation, the cleansing team and the exceptional service they provide, was rated as one of our most popular and in demand projects with 74% of businesses rating it…