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Representing Cardiff city centre businesses through the delivery of projects and campaigns that enhance the experience of Wales’ capital. Read about the initiatives that fall under our three core pillars - Enhance, Deliver and Represent.  
Enhance
Deliver
Represent

Enhance

Projects that will bring residents, employees, and visitors back into the heart of the city. Celebrating what makes our city great, through art and culture and future-proofing it for the younger generations through an environmental focus.
Posted on 13 February 2023
Arts & Culture Focus
Public art and making culture accessible has been proven to not only revitalise tired buildings and vacant sites, but also transform entire areas. Glasgow created a mural trail which has had a major impact, by creating…
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Posted on 13 February 2023
Transforming Public Spaces
As Wales’ capital city there is an expectation of how the city should present itself and welcome visitors. There are examples of how Cardiff does an excellent job in many areas, such as Cardiff Castle, Bute…
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Posted on 13 February 2023
Christmas
Cardiff has the elements that you associate with a major city and Christmas, a big wheel, ice rinks, Christmas lights and a festive market. However, what differentiates Cardiff and puts it on a par with other…
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Posted on 13 February 2023
The FOR Cardiff Gift Card
The FOR Cardiff gift card locks spend into the city centre providing a direct financial return for our participating members. In the first year of FOR Cardiff's second BID term the gift card secured over £18,000…
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Posted on 13 February 2023
The Card
Created in 2019, The Card is a discount and events scheme available to employees that work at FOR Cardiff member businesses. Members can sign-up to access exclusive discounts at Cardiff city centre shops, restaurants, bars, entertainment…
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Posted on 13 February 2023
Award-winning events
Every experiential event that FOR Cardiff delivered in our first term led to a significant increase in footfall at its launch. We believe this is because we created unique moments and experiences for visitors, residents, and…
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Posted on 13 February 2023
City of Arcades
Before launching the award-winning City of Arcades brand in 2018, one of Cardiff’s strongest assets was not leveraged enough to create a true unique selling point for the city. City of Arcades celebrates Cardiff's identity as…
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Posted on 13 December 2021
Environmental Projects
Environmental concerns are increasingly high on our members’ agenda and we are keen to work with businesses to help Cardiff transition to a greener economy. We have worked with Cynnal Cymru to develop a Cardiff specific…
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View All Enhance Projects

Deliver

Projects that produce physical results through initiatives that make Wales’ capital a cleaner, safer, and more supportive city. Whilst enabling our staff, students, graduates, and partners to flourish through training, career progression and targeted investment.
Posted on 13 February 2023
Student Retention and Development
Students make up a significant proportion of Cardiff’s population and make an enormous contribution to the economy, with students in 2019 generating £696 million of regional GVA. Working in partnership with the Student Futures team at…
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Posted on 13 February 2023
Free member training
Our fully funded training programme is one of our most in-demand projects, with hundreds of businesses saving thousands of pounds annually. We offer a wide breadth of courses will be available to your staff at zero…
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Posted on 13 February 2023
Give DIFFerently
It is one of the most complex issues for many cities: homelessness and rough sleeping. In response to this, and our members consistently highlighting it as their number one concern, we created Give DIFFerently. The Give…
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Posted on 13 February 2023
The Business Engagement Team
Consultation with our members in advance of the 2021-2026 business plan, demonstrated that businesses wanted more specialised and tailored relationships with the FOR Cardiff team. The Business Engagement Team are a direct response to that feedback.…
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Posted on 13 February 2023
Licensing Accreditation
We will continue to work in partnership with Cardiff Council as the Licensing Authority and South Wales Police in identifying and supporting the most appropriate means of raising standards through accreditation schemes as we have in…
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Posted on 13 February 2023
Purple Flag
Purple Flag is an international accreditation programme that aims to reward destinations that achieve excellence in the evening and night-time economy. Purple Flag strives to help create safe and thriving locations at night for all users.…
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Posted on 13 February 2023
Night Marshals
As one of the UK’s major event locations, Cardiff’s economy is heavily reliant on our hospitality industry, particularly the evening and night-time economy. A crucial part of the safe and efficient running of the city centre,…
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Posted on 13 February 2023
The Cleansing Team
FOR Cardiff fund a Cleansing Team to jet-wash, remove gum and remove graffiti across Cardiff city centre. We believe that the look and feel of a location is critical to customer experience, appeal, and economic success.…
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Posted on 13 December 2021
Partnership Working
Cardiff is at a pivotal moment that will define its future fortunes. Numbers of empty commercial units have increased, the challenges from Brexit continue to evolve, and competition from neighbouring cities is mounting. We need to…
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View All Deliver Projects
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